RIntelligence
BProof grade
10Metrics retained
1Evidence records
AiSensyVendor

Reported outcomes

5000000 enquiries per monthBuyer enquiries before automationMonthly; exact months undisclosed. · AiSensyBaseline: “Buyer enquiries before automation” is itself the source-reported baseline value; the retained source does not disclose an earlier comparison baseline. · Formula: 50 lakh x 100,000 = 5,000,000
20000000 calls per monthOutbound verification calls before automationMonthly; exact months undisclosed. · AiSensyBaseline: “Outbound verification calls before automation” is itself the source-reported baseline value; the retained source does not disclose an earlier comparison baseline. · Formula: 2 crore x 10,000,000 = 20,000,000
8 call centersCall centers before automationNo date is disclosed. · AiSensyBaseline: “Call centers before automation” is itself the source-reported baseline value; the retained source does not disclose an earlier comparison baseline. · Formula: Reported facility count; no calculation is described.
4 calls per enquiry on averageCalls per enquiry before automationNo period is disclosed. · AiSensyBaseline: “Calls per enquiry before automation” is itself the source-reported baseline value; the retained source does not disclose an earlier comparison baseline. · Formula: 20,000,000 calls / 5,000,000 enquiries = 4 calls per enquiry
5000000 enquiriesWhatsApp enquiries in results panelThe panel does not label a period. · AiSensyBaseline: The retained source reports “WhatsApp enquiries in results panel” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: 50 lakh x 100,000 = 5,000,000
1000000 approved enquiriesApproved enquiries in results panelThe panel does not label a period. · AiSensyBaseline: The retained source reports “Approved enquiries in results panel” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: 10 lakh x 100,000 = 1,000,000
20 percent analyst-derivedImplied approval shareThe panel does not label a period. · Rocketizer calculation from AiSensy panelBaseline: The retained source reports “Implied approval share” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: 1,000,000 approved / 5,000,000 enquiries x 100 = 20%
33 percent increaseBuyer conversion increaseNo period is disclosed. · AiSensyBaseline: The retained source reports “Buyer conversion increase” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Prior and current conversion rates are absent; the 20% implied approval share is not reconciled to this lift.
60 percent reductionComplaint reductionNo period is disclosed. · AiSensyBaseline: The retained source reports “Complaint reduction” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Complaint counts and classification are absent.
3 xCustomer engagement improvementNo period is disclosed. · AiSensyBaseline: 1 · Formula: Engagement event and counts are absent.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–orders_inventory_and_marketplaces–shipping_delivery_returns_and_trackingBuyer-enquiry approval via WhatsApp messages/forms, replacing repeated calls, plus order/shipping/delivery notifications.
Implementation?Monthly baseline cadence is stated, but implementation/result dates are absent.
CaveatsThe results panel's 20% implied approval share cannot by itself validate the claimed 33% conversion lift because the prior conversion rate is absent.vendor_owned

Source trail

  1. IndiaMART case study

    Vendor-hosted named case: IndiaMART replaced repetitive buyer-verification calls with WhatsApp messages/forms and automated order/shipping/delivery notifications. Baseline context is 50 lakh enquiries/month, 2 crore calls/month, eight call centers and four calls per enquiry. The results panel says 50 lakh WhatsApp enquiries and 10 lakh approved, 33% more buyer conversion, 60% fewer complaints and 3x engagement. The page does not reconcile 10/50=20% with the 33% lift or provide the prior approval rate, dates or complaint counts.

    company · accessed 2026-07-13
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