Proof grade B
IndiaMART
Buyer-enquiry approval via WhatsApp messages/forms, replacing repeated calls, plus order/shipping/delivery notifications.
BProof grade
10Metrics retained
1Evidence records
AiSensyVendor
Reported outcomes
Context and boundaries
Source trail
- IndiaMART case study
Vendor-hosted named case: IndiaMART replaced repetitive buyer-verification calls with WhatsApp messages/forms and automated order/shipping/delivery notifications. Baseline context is 50 lakh enquiries/month, 2 crore calls/month, eight call centers and four calls per enquiry. The results panel says 50 lakh WhatsApp enquiries and 10 lakh approved, 33% more buyer conversion, 60% fewer complaints and 3x engagement. The page does not reconcile 10/50=20% with the 33% lift or provide the prior approval rate, dates or complaint counts.
company · accessed 2026-07-13