Final economic framework
Start with the merchant P&L
The completed research evaluates every company and opportunity against merchant revenue, cost, cash, and risk outcomes. The strongest agent wedges cross workflow boundaries while keeping execution and attribution explicit.
POWER MERCHANTEconomic valueRevenue − cost + cash velocity − risk
Lower cost-to-serve and protect margin
Produce commerce and serve customersExecute delivery and resolve exceptionsOptimize supply and operating planImprove decisions and labor leverageAccelerate cash and finance growth
Accelerate cash and fund growthAccessible value-pool table
| Economic side | Value pool | Included workflows |
|---|---|---|
| Revenue | Grow profitable demand | Create qualified demand, Convert demand and expand basket, Compound customer value, Expand channels and markets |
| Cost & margin | Lower cost-to-serve and protect margin | Produce commerce and serve customers, Execute delivery and resolve exceptions, Optimize supply and operating plan, Improve decisions and labor leverage |
| Cash & risk | Accelerate cash and finance growth | Accelerate cash and fund growth |
Three tests for a valuable commerce agent
Measure profit or cash—not clicks and GMV
An agent creates real value only if the merchant keeps more profit, spends less to operate, receives cash sooner, or avoids losses. More clicks, messages or sales volume alone do not prove value.
Example
A campaign adds ₹5 lakh in sales, but discounts, advertising, shipping, returns and support consume ₹4.5 lakh. The value created is roughly ₹50,000—not ₹5 lakh.
Merchant value does not automatically become Shiprocket value
First prove that the merchant is better off. Then identify how Shiprocket benefits: a paid Rocketizer subscription, another product attached, stronger merchant retention, or a larger share of the merchant's shipments.
Example
Reducing RTO may save a merchant money. Shiprocket captures value only if that result also drives paid adoption, retention, product usage or additional shipping volume.
Say exactly what the agent is allowed to do
A suggestion is different from an action. Product claims should distinguish between showing an insight, recommending a next step, executing a fixed rule, acting with approval, and acting independently.
Example
Flagging a risky COD order is analysis. Sending a confirmation message under a merchant-approved rule is execution. Cancelling or refunding an order without approval is a much higher level of authority.
Shiprocket capture test
Merchant ROI×Workflow frequency×Execution permission×Shiprocket distribution= attach + retention + shipping share