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Proof grade B

Anatomie

Named vendor case comparing the Appbrew app with mobile web; the case and homepage disagree on AOV ratio.

Appbrew dossier →
BProof grade
7Metrics retained
2Evidence records
AppbrewVendor

Reported outcomes

3x ratio versus mobile webConversion rate ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile web conversion rate (value undisclosed) · Formula: Direct vendor-reported ratio; underlying orders and sessions are undisclosed.
5x ratio versus webCustomer lifetime value ratioCohort and observation window are not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web customer LTV (value undisclosed) · Formula: Direct vendor-reported ratio; cohort formula is undisclosed.
1.5x ratio versus mobile websiteAverage order value ratio — case heroOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile-website AOV (value undisclosed) · Formula: Direct case expression, equivalent to 50% uplift.
50% relative increaseAverage order value uplift — case bodyOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile-website AOV (value undisclosed) · Formula: Direct case expression; (1.5x - 1) × 100 = 50%, so it is equivalent to the case hero.
1.2x ratio versus webAverage order value ratio — homepage testimonialOutcome window is not disclosed. · Anatomie executive quoted on Appbrew homepageBaseline: Web AOV (value undisclosed) · Formula: Direct homepage testimonial; it conflicts with the case page's 1.5x/50% statement.
18x ratio versus webSignup ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web signups (value undisclosed) · Formula: Direct vendor-reported ratio; signup counts are undisclosed.
3x faster reported speed ratio versus webLoad speed ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web load speed/time (value undisclosed) · Formula: Direct vendor wording; raw load times and exact speed-versus-duration convention are undisclosed.

Context and boundaries

WorkflowNamed vendor case comparing the Appbrew app with mobile web; the case and homepage disagree on AOV ratio.
Implementation??
CaveatsVendor-hosted proof cannot exceed grade B.–The homepage says 1.2x AOV while the case says 1.5x/50%; both are preserved.–No customer-owned data or attribution control is provided.vendor_owned

Source trail

  1. Appbrew homepage

    Appbrew positions a Shopify-connected native iOS and Android app builder with personalization, search, recommendations, checkout, offers, loyalty, subscription, push, marketer CMS and analytics; the page also contains named customer outcomes and testimonials.

    company · accessed 2026-07-13
  2. Anatomie Appbrew case study

    Vendor case reports 3x conversion, 5x LTV, 1.5x/50% AOV, 18x signups and 3x faster load time; Appbrew's homepage testimonial separately says 1.2x AOV.

    company · accessed 2026-07-13
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