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Proof grade B

Samsung India

Avataar's case says Samsung India used the Orion 3D/AR platform on web, social, search and in-store QR, connected callbacks to dealer sales executives and used feature-attention data for retargeting. AWS repeats a tenfold result but broadens its wording from targeted WhatsApp conversion to social conversions and engagement.

Avataar dossier →
BProof grade
11Metrics retained
2Evidence records
AvataarVendor

Reported outcomes

10 USD_billions_approximatelySamsung India subsidiary scaleThe case gives no fiscal year for the approximate scale figure. · AvataarBaseline: This is customer context, not an outcome. · Formula: The vendor gives an approximate company-scale figure without accounts or calculation inputs.
20 %Consumer-durables share of Samsung India businessThe case gives no fiscal year. · AvataarBaseline: This is customer mix context, not an outcome. · Formula: No revenue base or source accounts are supplied.
3000 stores_more_thanIndia retail-store footprintThe case gives no measurement date. · AvataarBaseline: This is customer scale, not an outcome. · Formula: Direct vendor-reported lower bound; no calculation performed.
5000 USD_more_thanPremium-product retail-price thresholdThe case gives no price-observation date. · AvataarBaseline: This defines the case segment rather than a measured outcome. · Formula: Direct vendor-reported threshold; no calculation performed.
10 xConversion-rate increase from targeted WhatsApp outreachNo campaign window is disclosed. · Avataar; repeated by AWSBaseline: Prior and post conversion rates and denominator are not disclosed. · Formula: Source-reported multiple; not converted to percentage points because endpoints are absent.
1.1 million_unique_viewsUnique 3D/AR views through organic outreachNo outreach window is disclosed. · AvataarBaseline: No prior view count or control is disclosed. · Formula: The PDF provides a rounded unique-view total without deduplication or counting method.
7 xEngagement-time multiple versus 2D contentNo measurement window is disclosed. · AvataarBaseline: 2D content engagement time; endpoint not disclosed · Formula: Source-reported multiple; no absolute baseline is available.
110 secondsPremium-product engagement durationNo measurement window is disclosed. · AvataarBaseline: The headline does not state a comparator or whether this is mean, median or another statistic. · Formula: The headline provides an absolute duration without calculation method or cohort.
8000 links_approximatelyUnique AR links created for dealer sales executivesNo creation window is disclosed. · AvataarBaseline: This is an implementation output, not a before-and-after outcome. · Formula: The PDF reports an approximate count without link-creation records.
15/15/14/21/18/17 %_share_distributionRefrigerator feature-attention distributionNo observation window is disclosed. · AvataarBaseline: This is a within-experience diagnostic distribution, not a before-and-after outcome. · Formula: The six source-reported percentages sum to 100%; PDF layout makes the exact label-to-value mapping difficult to verify, so the sequence is preserved without reassignment.
10/10/8/25/22/17/8 %_share_distributionTelevision feature-attention distributionNo observation window is disclosed. · AvataarBaseline: This is a within-experience diagnostic distribution, not a before-and-after outcome. · Formula: The seven source-reported percentages sum to 100%; PDF layout makes the exact label-to-value mapping difficult to verify, so the sequence is preserved without reassignment.

Source trail

  1. AWS ecommerce visualization with Avataar Creator

    AWS documents Creator on Bedrock and EC2, AI-plus-human content production, catalog templates, marketplace-format exports and stepwise image/video creation. It reports named Bajaj and Samsung outcomes and an anonymous up-to-40% asset-production cost reduction. Vendor content is co-authored/partner-hosted rather than customer-owned, so named cases remain grade B.

    official_marketplace · accessed 2026-07-13
  2. Samsung India case-study PDF

    The vendor PDF says Samsung India used the Orion 3D/AR platform across website, social, search and in-store QR, integrated callbacks to dealer sales executives and piped feature-attention data to retargeting. It reports 10x targeted-WhatsApp conversion, 1.1 million unique views, 7x engagement versus 2D, 110-second engagement and about 8,000 unique DSE links, alongside contextual scale and feature-time distributions.

    company · accessed 2026-07-13
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