RIntelligence
BProof grade
6Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

3.5x ratio versus webConversion rate ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate (value undisclosed) · Formula: Direct vendor-reported ratio; underlying orders and sessions are undisclosed.
15% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Pre-app or web AOV (value undisclosed) · Formula: Direct vendor-reported uplift; raw AOV values are undisclosed.
25% share of DTC revenueDTC revenue contributionOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Prior app revenue contribution is not disclosed. · Formula: Direct reported share; numerator and denominator currency values are undisclosed.
4x ratio versus webDay-30 retention ratioDay 30 · Appbrew (vendor-hosted official case)Baseline: Web day-30 retention (value undisclosed) · Formula: Direct vendor-reported ratio; cohort rates are undisclosed.
9x ratio versus webEngagement time ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web engagement time (value undisclosed) · Formula: Direct vendor-reported ratio; raw session times are undisclosed.
4x ratio versus webProduct views per user ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web product views per user (value undisclosed) · Formula: Direct vendor-reported ratio; raw view counts are undisclosed.

Context and boundaries

Workflowanalytics_reporting_and_experimentation–marketing_engagement_and_campaigns–retention_subscriptions_and_loyaltyNamed vendor case reporting conversion, basket, revenue-share, retention and engagement results.
Implementation??
CaveatsVendor-hosted grade B; denominators and outcome windows are mostly undisclosed.vendor_owned

Source trail

  1. Bacca Bucci Appbrew case study

    Vendor case reports 3.5x conversion, 15% AOV uplift, 25% DTC revenue, 4x day-30 retention, 9x engagement and 4x product views per user.

    company · accessed 2026-07-13
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