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Proof grade B

BeastLife

Named vendor case with a conversion ratio inconsistent with the disclosed raw rates.

Appbrew dossier →
BProof grade
6Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

3.8x reported ratio versus webConversion rate ratio — headlineOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate 1.5% · Formula: Direct headline expression; it does not equal the disclosed 5.3% ÷ 1.5% = 3.53x.
5.3% conversion rateApp conversion rateOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate 1.5% · Formula: Direct rate; dividing by 1.5% web baseline yields 3.53x.
20% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web AOV (value undisclosed) · Formula: Direct vendor-reported uplift; raw AOV values are undisclosed.
8x ratio versus webEngagement ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web engagement (value undisclosed) · Formula: Direct vendor-reported ratio; raw duration is undisclosed.
>8x ratio versus webDay-30 retention ratioDay 30 · Appbrew (vendor-hosted official case)Baseline: Web day-30 retention (value undisclosed) · Formula: Direct lower-bound ratio; cohort rates are undisclosed.
40–50% share of ordersOrders from deals and bundlesMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Pre-app order mix is not disclosed. · Formula: Direct reported range; it describes merchandising mix, not incremental lift.

Context and boundaries

WorkflowNamed vendor case with a conversion ratio inconsistent with the disclosed raw rates.
Implementation??
CaveatsThe 3.8x headline and disclosed raw rates are mathematically inconsistent.–Orders-from-deals is context, not causal uplift.vendor_owned

Source trail

  1. BeastLife Appbrew case study

    Vendor case reports 3.8x conversion while raw 5.3% app versus 1.5% web implies about 3.53x; also reports 20% AOV uplift, 8x engagement and over 8x day-30 retention.

    company · accessed 2026-07-13
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