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Proof grade B

Lamood Big Hats

Google Shopping catalog enrichment and categorization were compared with the prior app in a BigCommerce program.

Feedonomics dossier →
BProof grade
6Metrics retained
1Evidence records
FeedonomicsVendor

Reported outcomes

32 %Conversions increase2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior conversions not disclosed. · Formula: 2022 combined optimized and unoptimized product groups.
6 %Conversion-rate increase2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior conversion rate not disclosed. · Formula: Relative versus percentage-point movement not specified.
44 %Conversion-value increase2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior conversion value not disclosed. · Formula: Attribution method not disclosed.
13 %Cost decrease2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior cost not disclosed. · Formula: Cost perimeter not disclosed.
24 %Clicks increase2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior clicks not disclosed. · Formula: Campaign scope not disclosed.
34 %Click-through-rate increase2022 versus same period in 2021, during a six-month program · Feedonomics / Lamood Big HatsBaseline: Prior CTR not disclosed. · Formula: Relative versus percentage-point movement not specified.

Context and boundaries

Workflowcatalog_content_and_merchandisingGoogle Shopping catalog enrichment and categorization were compared with the prior app in a BigCommerce program.
Implementation?The case does not disclose one overall measurement window; metric-level periods are retained where available.
CaveatsThe comparison was year over year, not the clean optimized-versus-control split originally planned, and 2022 combined both product groups.vendor_owned

Source trail

  1. Lamood Big Hats success story

    Vendor case: a six-month BigCommerce A/B program and year-over-year comparison reports 32% more conversions, 6% higher conversion rate, 44% higher conversion value, 13% lower cost, 24% more clicks and 34% higher CTR; 2022 data included both optimized and unoptimized product groups.

    company · accessed 2026-07-13
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