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Index/case studies/feedonomics new balance brave bison

Proof grade B

New Balance (implemented by Brave Bison)

Localized inventory, performance labels and tests supported paid-media scaling and social expansion.

Feedonomics dossier →
BProof grade
8Metrics retained
1Evidence records
FeedonomicsVendor

Reported outcomes

95 %Return-on-ad-spend increaseAfter one year with Feedonomics · Brave BisonBaseline: Prior ROAS not disclosed. · Formula: Market and channel weighting not disclosed.
22 %Revenue increaseAfter one year with Feedonomics · Brave BisonBaseline: Prior revenue not disclosed. · Formula: Attribution perimeter not disclosed.
15 %Conversion-rate increaseAfter one year with Feedonomics · Brave BisonBaseline: Prior CVR not disclosed. · Formula: Relative versus percentage-point movement not specified.
21 %Sales increaseAfter one year with Feedonomics · Brave BisonBaseline: Prior sales not disclosed. · Formula: Order scope not disclosed.
5 %Sessions increaseAfter one year with Feedonomics · Brave BisonBaseline: Prior sessions not disclosed. · Formula: Session scope not disclosed.
38 %Cost decreaseAfter one year with Feedonomics · Brave BisonBaseline: Prior cost not disclosed. · Formula: Cost perimeter not disclosed.
26 %Cost-per-click decreaseAfter one year with Feedonomics · Brave BisonBaseline: Prior CPC not disclosed. · Formula: Market weighting not disclosed.
13 marketsMarkets with social-commerce feedsAfter one year with Feedonomics · Brave BisonBaseline: Prior total market count not disclosed. · Formula: Market activation criteria not disclosed.

Context and boundaries

Workflowcustomer_support_and_service–orders_inventory_and_marketplacesLocalized inventory, performance labels and tests supported paid-media scaling and social expansion.
Implementation?The case does not disclose one overall measurement window; metric-level periods are retained where available.
CaveatsBrave Bison operates the campaigns; Feedonomics supplies feed tooling and service.vendor_owned

Source trail

  1. New Balance and Brave Bison success story

    Vendor case: after one year, Brave Bison reports for New Balance 95% higher ROAS, 22% higher revenue, 15% higher conversion rate, 21% higher sales, 5% more sessions, 38% lower cost and 26% lower CPC, plus social-commerce expansion to 13 markets.

    company · accessed 2026-07-13
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