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Index/case studies/gokwik me and my

Proof grade B

Me & My

A normalized customer outcome record retained from permitted official evidence.

GoKwik dossier →
BProof grade
8Metrics retained
1Evidence records
GoKwikVendor

Reported outcomes

10 % of monthly revenue, approximatelyMonthly revenue contributionMonthly case-period result · GoKwikBaseline: No pre-product revenue contribution exists or is disclosed. · Formula: Total revenue and attribution method are not disclosed.
28 x ROASROASNo common period is disclosed. · GoKwikBaseline: No prior ROAS is disclosed. · Formula: Attributed revenue and spend are absent.
14.6 INR lakhRevenue from messagesNo exact period is disclosed. · GoKwikBaseline: No comparator revenue is disclosed. · Formula: Attribution window and conversion accounting are absent.
58000 messagesMessages sentNo exact period is disclosed. · GoKwikBaseline: Volume, not change metric. · Formula: Direct count; deduplication is not disclosed.
900 customersKwik Pass-acquired customersJune, year undisclosed · GoKwikBaseline: 11,000 unique customers in June · Formula: 900 / 11,000 × 100 = 8.18%, approximately the stated nearly 8%
50 % lower, at leastCAC versus MetaNo common comparison period is disclosed. · GoKwikBaseline: Meta CAC amount undisclosed · Formula: Per-channel spend and acquired-customer counts are absent.
18 % identified, approximatelyPrior Nitro visitor identificationBefore Kwik Pass · GoKwikBaseline: Comparator baseline itself. · Formula: Identification denominator/method are absent.
2 % CTR, approximatelyMeta retargeting CTRSeven-day retargeting context · GoKwikBaseline: Comparator baseline itself. · Formula: Click and impression counts are absent.

Context and boundaries

Workflow?
Implementation??
CaveatsThe page ambiguously calls INR 50,000 per month a CAC; this is not normalized as per-customer CAC.vendor_owned

Source trail

  1. Me & My case study

    Vendor case: Me & My reports approximately 10% of monthly revenue from Kwik Pass/Engage, 28x ROAS, INR 14.6 lakh from 58,000 messages, 900 of 11,000 June customers (nearly 8%) acquired through Kwik Pass and CAC below half Meta's. The page ambiguously calls INR 50,000 per month a Kwik Pass CAC and provides comparator context of roughly 18% Nitro identification and 2% Meta CTR.

    company · accessed 2026-07-13
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