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Proof grade B

Ruhe India

A normalized customer outcome record retained from permitted official evidence.

GoKwik dossier →
BProof grade
7Metrics retained
1Evidence records
GoKwikVendor

Reported outcomes

40.41 % increaseCheckout conversionNo period is disclosed. · GoKwikBaseline: Prior rate is absent. · Formula: Endpoints are absent.
37.1 % increasePrepaid conversionNo period is disclosed. · GoKwikBaseline: Prior rate is absent. · Formula: Endpoints are absent.
16.7 % increaseAddress prefillNo period is disclosed. · GoKwikBaseline: Prior prefill is absent. · Formula: Endpoints are absent.
11.2 % increaseAverage order valueNo period is disclosed. · GoKwikBaseline: Prior AOV is absent. · Formula: Before/after AOV is absent.
15 % increaseGMVNo period is disclosed. · GoKwikBaseline: Prior GMV is absent. · Formula: Before/after GMV is absent.
? % drop at each stagePrior funnel drop-offsBefore deployment · GoKwikBaseline: These are pre-intervention baselines. · Formula: Stage event denominators are absent.
4 of 5 addressesAddresses prefilledCase endpoint · GoKwikBaseline: No prior ratio is disclosed. · Formula: 4/5 × 100 = 80%

Context and boundaries

Workflow?
Implementation??
CaveatsMost uplifts have no underlying endpoint values.vendor_owned

Source trail

  1. Ruhe India case study

    Vendor case: Ruhe reports checkout conversion up 40.41%, prepaid conversion up 37.10%, prefill up 16.7%, AOV up 11.2% and GMV up 15%. It describes prior funnel drops of 25% at login, 18% at address and 17% at payment and says four of five addresses are prefilled.

    company · accessed 2026-07-13
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