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Proof grade B

Sanfe

A normalized customer outcome record retained from permitted official evidence.

GoKwik dossier →
BProof grade
6Metrics retained
1Evidence records
GoKwikVendor

Reported outcomes

36 %, headline says uplift; body says average rateCheckout conversionMonth-on-month wording, exact period absent · GoKwikBaseline: No prior rate is disclosed. · Formula: Headline/body disagree on whether 36% is a relative change or endpoint.
70 % endpointPrepaid order shareCase endpoint · GoKwikBaseline: COD share 30% at endpoint · Formula: Order counts are absent.
60.28 % reductionHigh-risk shoppersNo period is disclosed. · GoKwikBaseline: Prior risky-shopper count/rate is absent. · Formula: Before/after risk counts are absent.
42.22 % reductionCOD RTONo period is disclosed. · GoKwikBaseline: Prior COD RTO endpoint is absent. · Formula: Before/after rates are absent.
10 % endpoint, approximatelyOverall RTONo period is disclosed. · GoKwikBaseline: 34% · Formula: (34-10)/34 × 100 = 70.59% implied relative reduction
2.3 x endpointROASNo period is disclosed. · GoKwikBaseline: 1.7x · Formula: (2.3-1.7)/1.7 × 100 = 35.29% relative increase

Context and boundaries

Workflow?
Implementation??
CaveatsCheckout 36% changes metric type between headline and body.vendor_owned

Source trail

  1. Sanfe case study

    Vendor case contains metric-type ambiguity: the headline says checkout conversion up 36%, while the body calls 36% an average month-on-month checkout conversion rate. It reports prepaid/COD mix 70/30, high-risk shoppers down 60.28%, COD RTO down 42.22%, overall RTO from 34% to approximately 10% and ROAS from 1.7x to 2.3x.

    company · accessed 2026-07-13
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