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Index/case studies/gokwik xplosive ape

Proof grade B

Xplosive Ape

A normalized customer outcome record retained from permitted official evidence.

GoKwik dossier →
BProof grade
8Metrics retained
1Evidence records
GoKwikVendor

Reported outcomes

13 x ROIWhatsApp ROINo period is disclosed. · GoKwikBaseline: No prior ROI is disclosed. · Formula: Page states GBP 13 returned for every GBP 1 invested; whether this is revenue multiple or net ROI is not defined.
2000 + cartsCarts engagedNo period is disclosed. · GoKwikBaseline: Volume, not change metric. · Formula: Direct threshold count; unique-cart rule absent.
90 % of cartsEligible carts messagedNo period is disclosed. · GoKwikBaseline: Coverage measure, not before/after metric. · Formula: Eligible and sent counts are absent.
22.36 % recoveredAbandoned-cart recoveryNo period is disclosed. · GoKwikBaseline: No prior recovery is disclosed. · Formula: Recovered and messaged cart counts and recovery window are absent.
17500 GBPRecovered salesNo period is disclosed. · GoKwikBaseline: No prior recovered-sales value is disclosed. · Formula: Order attribution and refunds are absent.
8-10 % GMVAdded GMVNo period is disclosed. · GoKwikBaseline: Prior GMV amount is absent. · Formula: GMV numerator, denominator and attribution are absent.
85–80 % across marketing and utility contextsWhatsApp open ratesNo period is disclosed. · GoKwikBaseline: Email 26%; SMS 40% comparators · Formula: Delivered and opened counts are absent.
14–5 % across marketing and utility contextsWhatsApp click-through ratesNo period is disclosed. · GoKwikBaseline: Email 3.5%/1.5%; SMS 6%/2.5% comparators · Formula: Click and delivered-message counts are absent.

Context and boundaries

Workflow?
Implementation??
CaveatsComparator table does not disclose matched cohorts or channel measurement rules.vendor_owned

Source trail

  1. Xplosive Ape case study

    Vendor case: Xplosive Ape reports 13x WhatsApp ROI, more than 2,000 carts engaged, 90% messaged, 22.36% recovery, GBP 17,500 sales and 8-10% added GMV. A comparator table reports WhatsApp open rates of 85%/80% and CTR of 14%/5% versus lower email/SMS values; cohort and formulas are incomplete.

    company · accessed 2026-07-13
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