Customer case case · Rocketizer Intelligence

BProof grade

6Metrics retained

1Evidence records

GupshupVendor

Reported outcomes

60-70 %_rangeWhatsApp open rateThe measurement window was not disclosed. · GupshupBaseline: 10% email open rate · Formula: Source compares a 60–70% WhatsApp open rate with 10% email; endpoint uplift is 50–60 percentage points.

65 %Lead coverageThe measurement window was not disclosed. · GupshupBaseline: 15% email lead coverage · Formula: 65% / 15% = 4.33x coverage.

4 x_more_thanReach increase in page headlineThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

600 %Engagement increase in customer quoteThe measurement window was not disclosed. · GupshupBaseline: 10% open rate increasing to 70% · Formula: (70%-10%)/10% = 600% relative increase.

500000 students_per_monthStudents reached monthlyThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: This is a direct reported scale or adoption measure; counting rules and any derivation are not disclosed.

8 countriesCountries onboarded30–45 days · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: Direct count of eight countries; no derivation.

Context and boundaries

Workflowmarketing_engagement_and_campaignsWhatsApp recruitment and student-engagement campaigns for an education consultancy.

Implementation??

CaveatsVendor-hosted named case; no customer-owned quantified publication was retained, so it is not grade A.–No single overall case measurement window, cohort definition or audited methodology is disclosed.vendor_owned

Source trail

AECC Global case study
Named vendor case: AECC reports 60–70% WhatsApp opens versus 10% email, 65% lead coverage versus 15% email, about 500,000 students reached monthly and eight-country onboarding in 30–45 days. Customer quote calls the open-rate movement a 600% engagement increase.
company · accessed 2026-07-13

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