Customer case case · Rocketizer Intelligence

BProof grade

8Metrics retained

1Evidence records

GupshupVendor

Reported outcomes

54 %Open rateThe measurement window was not disclosed. · GupshupBaseline: 10% email open rate · Formula: 54% - 10% = 44 percentage-point uplift; 54% / 10% = 5.4x final rate.

1.8 xConversion increaseThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

60 %Feedback collectionThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

2500000 conversations_per_month_approximatelyMonthly conversationsThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: This is a direct reported scale or adoption measure; counting rules and any derivation are not disclosed.

12 %Journey completionThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

1200000 citizensWrong headline copied from election caseThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: Copied page contamination; not a Housing.com outcome.

4.3 xWrong coverage multiple copied from AECC panelThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: Copied page contamination; not a Housing.com outcome.

500000 students_per_monthWrong monthly student count copied from AECC panelThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: Copied page contamination; not a Housing.com outcome.

Context and boundaries

Workflowcatalog_content_and_merchandising–finance_reconciliation_and_payouts–marketing_engagement_and_campaigns–sales_lead_and_conversational_automationWhatsApp marketing, lead engagement and feedback collection; page layout is materially contaminated.

Implementation??

CaveatsVendor-hosted named case; no customer-owned quantified publication was retained, so it is not grade A.–No single overall case measurement window, cohort definition or audited methodology is disclosed.vendor_owned

Source trail

Housing.com case study
Named vendor case: body copy reports 54% open rate versus 10% email, 1.8x conversion, 60% feedback collection, about 2.5 million monthly conversations and 12% journey completion. The metric panel contains labels and values copied from AECC and a wrong election-case headline.
company · accessed 2026-07-13

← Back to customer atlas