Customer case case · Rocketizer Intelligence

BProof grade

7Metrics retained

1Evidence records

GupshupVendor

Reported outcomes

50 %Merchandise orders attributed to WhatsAppOne season · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

4 xSales increaseThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

2 xOrder-to-visit increaseOne season · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

3 xEngagement versus SMSThe measurement window was not disclosed. · GupshupBaseline: SMS · Formula: Underlying engagement rates are not disclosed.

7 xEngagement versus emailThe measurement window was not disclosed. · GupshupBaseline: Email · Formula: Underlying engagement rates are not disclosed.

60 %First-party-data growthThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

5000000 people_more_thanAudience baseThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: This is a direct reported scale or adoption measure; counting rules and any derivation are not disclosed.

Context and boundaries

Workflowcatalog_content_and_merchandising–marketing_engagement_and_campaignsWhatsApp fan engagement, first-party data and merchandise commerce.

Implementation??

CaveatsVendor-hosted named case; no customer-owned quantified publication was retained, so it is not grade A.–No single overall case measurement window, cohort definition or audited methodology is disclosed.vendor_owned

Source trail

Rajasthan Royals case study
Named vendor case: Rajasthan Royals reports 50% of merchandise orders attributed to WhatsApp in one season, 4x sales, 2x order-to-visit, 3x engagement versus SMS, 7x versus email and 60% first-party-data growth across a 5 million+ audience.
company · accessed 2026-07-13

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