Customer case case · Rocketizer Intelligence

BProof grade

7Metrics retained

1Evidence records

GupshupVendor

Reported outcomes

2.3 xCustomer engagement increaseThe measurement window was not disclosed. · GupshupBaseline: Email CTR of 2–3% · Formula: Reported 7% WhatsApp CTR divided by the upper 3% email baseline = 2.33x; using 2% gives 3.5x.

7 %WhatsApp campaign CTRThe measurement window was not disclosed. · GupshupBaseline: 2–3% email CTR · Formula: 7% - 2–3% = 4–5 percentage-point uplift.

5 xCTR over email in panelThe measurement window was not disclosed. · GupshupBaseline: Email · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

1.5 xReactivation rate versus other channelsThe measurement window was not disclosed. · GupshupBaseline: Other channels · Formula: Underlying reactivation rates are not disclosed.

5 xEngagement increase in customer quoteThe measurement window was not disclosed. · GupshupBaseline: App push and email · Formula: The vendor reports the value directly but does not disclose the calculation inputs, denominator or method.

500 citiesCities servedThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: This is a direct reported scale or adoption measure; counting rules and any derivation are not disclosed.

200000 executives_approximatelyDelivery-executive fleetThe measurement window was not disclosed. · GupshupBaseline: No comparable pre-Gupshup baseline was disclosed. · Formula: This is a direct reported scale or adoption measure; counting rules and any derivation are not disclosed.

Context and boundaries

Workflowmarketing_engagement_and_campaignsWhatsApp Dine Buddy, search-dropoff nudges and dormant-user reactivation.

Implementation??

CaveatsVendor-hosted named case; no customer-owned quantified publication was retained, so it is not grade A.–No single overall case measurement window, cohort definition or audited methodology is disclosed.vendor_owned

Source trail

Swiggy case study
Named vendor case: Swiggy reports 2.3x higher engagement, 7% WhatsApp CTR versus 2–3% email, 5x CTR over email and 1.5x reactivation versus other channels. Customer testimony separately says overall WhatsApp engagement is up 5x versus app push and email.
company · accessed 2026-07-13

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