RIntelligence
BProof grade
8Metrics retained
1Evidence records
InteraktVendor

Reported outcomes

4000 recipientsBroadcast audienceNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
4000 INRCampaign spendNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
1 %Recipients taking booking actionNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
40 reservationsReservations implied by action rateNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: 4,000 recipients × 1% = 40 reservations.
20 bookingsConservative bookings used by vendorNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
40 customersAttributed customersNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
40000 INRAttributed revenueNo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: Interakt reports the value directly without sufficient numerator, denominator, cohort or calculation method.
900 %ROINo measurement window was disclosed for this reported value. · InteraktBaseline: No comparable baseline was disclosed for this reported value. · Formula: (INR 40,000 revenue − INR 4,000 spend) / INR 4,000 spend × 100 = 900%.

Context and boundaries

Workflowmarketing_engagement_and_campaignsA WhatsApp restaurant-broadcast example with vendor-calculated revenue and ROI.
Implementation??
CaveatsVendor-hosted evidence; no customer-owned quantified publication was retained, so this case is not grade A.–No audited methodology or complete cohort definition was disclosed.vendor_owned

Source trail

  1. Interakt case study: Eatoes

    Vendor-hosted named quantified case: A WhatsApp restaurant-broadcast example with vendor-calculated revenue and ROI. 8 distinct reported metrics were normalized with source-level caveats.

    company · accessed 2026-07-13
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