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Proof grade B

Libas

Named vendor case reporting a three-day launch and multiple app business outcomes.

Appbrew dossier →
BProof grade
9Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

3 daysLaunch timeFrom implementation start to launch as represented by the case · Appbrew (vendor-hosted official case)Baseline: No prior launch-time comparator disclosed · Formula: Direct elapsed-time statement.
4.7 stars out of 5App-store ratingRating measurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: 3.3 stars before Appbrew · Formula: 4.7 - 3.3 = 1.4-star increase.
45% share of direct salesDTC contribution — heroOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Prior app share is not disclosed. · Formula: Direct share; currency totals are undisclosed.
Nearly 50% share of direct salesDTC contribution — bodyOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Prior app share is not disclosed. · Formula: Direct approximate share; conflicts with the 45% hero.
25% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web AOV (value undisclosed) · Formula: Direct vendor uplift; raw values are undisclosed.
5x ratio versus webCustomer lifetime value ratioCohort window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web LTV (value undisclosed) · Formula: Direct vendor ratio; cohort and raw values are undisclosed.
2.5x ratio versus webConversion rate ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate (value undisclosed) · Formula: Direct vendor ratio; raw rates are undisclosed.
9x ratio versus webEngagement ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web engagement (value undisclosed) · Formula: Direct vendor ratio; raw duration is undisclosed.
25% share of signupsSignup active-login shareMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web or prior-app comparison is not disclosed. · Formula: Direct share; counts are undisclosed.

Context and boundaries

Workflowanalytics_reporting_and_experimentationNamed vendor case reporting a three-day launch and multiple app business outcomes.
Implementation??
Caveats45% and nearly 50% DTC contribution are preserved as a page contradiction.–A statement that app revenue turns directly into profit is not normalized because its accounting basis is undisclosed.vendor_owned

Source trail

  1. Libas Appbrew case study

    Vendor case reports launch in three days, rating 3.3 to 4.7, 45% versus nearly 50% DTC share, 25% AOV uplift, 5x LTV, 2.5x conversion, 9x engagement and 25% active-login share.

    company · accessed 2026-07-13
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