RIntelligence
BProof grade
7Metrics retained
1Evidence records
CleverTapVendor

Reported outcomes

15% percent, as reportedConversion rate through Abandoned Cart WhatsApp CampaignsThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
>5% percent, as reportedPush notifications CTRThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
60% percent, as reportedIn-App CTRThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
60% percent, as reportedWhatsApp has proven to be a powerhouse for BOFU engagement, achieving read rates of up to 60% and conversion rates crossing 15%.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
5% percent, as reportedPush notifications anchor re-engagement with users with CTRs consistently above 5%.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
2%+ percent, as reportedIn-App pop-ups have emerged as the standout performer during high-intent windows, particularly for new users, with CTRs of up to 60% and conversion rates of 2%+.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
15% percent, as reportedLibas Case Study – 15% More Conversions with Personalised Multichannel EngagementThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.

Context and boundaries

Workflowmarketing_engagement_and_campaignsLibas Case Study – 15% More Conversions with Personalised Multichannel Engagement
Implementation?Publication date is not the outcome window; metrics carry a stated timeframe or an explicit unknown-timeframe reason.
CaveatsNamed vendor-hosted case; no customer-owned quantified confirmation retained.–Raw headline, stat-card and body claims are retained separately when scope or wording differs; outcome formulas and complete cohorts are usually undisclosed.vendor_owned

Source trail

  1. Libas Case Study – 15% More Conversions with Personalised Multichannel Engagement

    CleverTap's vendor-hosted Libas case reports 7 normalized outcome claim(s), including 15%, >5%, 60%, 60%.

    company · accessed 2026-07-13
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