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Index/case studies/loop returns david donahue

Proof grade B

David Donahue

Branded tracking and lifecycle email created attributable orders and reduced WISMO.

Loop Returns dossier →
BProof grade
7Metrics retained
1Evidence records
Loop ReturnsVendor

Reported outcomes

28 xReturn on investmentPrior year · Loop ReturnsBaseline: Underlying investment and comparison are not disclosed. · Formula: The source reports the multiple but does not disclose the numerator, denominator, cost base, or calculation.
64000 USDTracking-influenced revenuePrior year · Loop ReturnsBaseline: Pre-Loop tracking revenue not disclosed. · Formula: The source reports the amount or unit average but does not disclose the accounting, numerator, denominator, or attribution calculation.
189 ordersTracking-influenced ordersPrior year · Loop ReturnsBaseline: Pre-Loop order count not disclosed. · Formula: The source reports this count as an implementation or adoption output; no calculation method is disclosed.
336 USDAverage order value for tracking-page ordersPrior year · Loop ReturnsBaseline: Comparison AOV not disclosed. · Formula: The source reports the amount or unit average but does not disclose the accounting, numerator, denominator, or attribution calculation.
1.16 %Tracking-page conversionPrior year · Loop ReturnsBaseline: Pre-Loop conversion not disclosed. · Formula: The source reports the rate or relative change but does not disclose the underlying numerator, denominator, or calculation.
76 %Transactional email open ratePrior year · Loop ReturnsBaseline: Pre-Loop open rate not disclosed. · Formula: The source reports the rate or relative change but does not disclose the underlying numerator, denominator, or calculation.
17 %Transactional email click-through ratePrior year · Loop ReturnsBaseline: Pre-Loop click-through not disclosed. · Formula: The source reports the rate or relative change but does not disclose the underlying numerator, denominator, or calculation.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–orders_inventory_and_marketplaces–shipping_delivery_returns_and_trackingBranded tracking and lifecycle email created attributable orders and reduced WISMO.
Implementation?The source does not disclose one overall case measurement window; metric-specific windows are retained where available.
CaveatsWISMO is described as near zero but not normalized because no defensible numeric baseline is provided.vendor_owned

Source trail

  1. David Donahue customer story

    Loop reports 28x ROI, $64,000 tracking-influenced revenue from 189 orders over the prior year, $336 average order value, 1.16% tracking-page conversion, 76% email opens and 17% click-through for David Donahue.

    company · accessed 2026-07-13
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