Customer case case · Rocketizer Intelligence

BProof grade

16Metrics retained

1Evidence records

Loop SubscriptionsVendor

Reported outcomes

12 x endpoint multipleSubscriber count growthTwo years after migration · Good Protein via Loop SubscriptionsBaseline: Approximately 6,000 subscribers · Formula: 72,000 / 6,000 = 12x; equivalent increase = 1,100%.

72000 approximately subscribersCurrent subscriber countTwo years after migration · Good Protein via Loop SubscriptionsBaseline: Current scale endpoint is separately preserved from the growth metric. · Formula: Approximate count reported directly.

10 x stated growthMonthly subscription revenue growthTwo years after migration · Good Protein via Loop SubscriptionsBaseline: Less than US$500,000 per month · Formula: Endpoints are bounded as less than US$500k and more than US$5M, so exact growth is greater than 10x if both bounds are strict.

5000000 more than USD per monthMonthly subscription revenue endpointTwo years after migration · Good Protein via Loop SubscriptionsBaseline: Endpoint context is separately preserved. · Formula: Lower-bound value reported directly.

5 less than % churnChurn endpointTwo years after migration · Good Protein via Loop SubscriptionsBaseline: 15% churn · Formula: At a 5% ceiling, absolute change is at least -10 percentage points and relative reduction is at least 66.67%.

60 % of customers subscribe at product pagePDP subscription selectionAt current case publication · Good Protein via Loop SubscriptionsBaseline: No pre-implementation subscription-selection rate is disclosed. · Formula: Denominator and cohort are not disclosed.

18-20 % of subscription revenueRegular-month upsell revenue shareRegular months · Good Protein via Loop SubscriptionsBaseline: No pre-upsell revenue share is disclosed. · Formula: Revenue numerator, denominator and month set are not disclosed.

25 % of subscription revenueNovember upsell revenue shareNovember / BFCM month · Good Protein via Loop SubscriptionsBaseline: 18-20% in regular months · Formula: 25% - 18-20% = +5 to +7 percentage points; relative increase = 25% to 38.89% depending baseline.

20 % save rateCancellation-flow save rateAt current case publication · Good Protein via Loop SubscriptionsBaseline: No prior save rate is disclosed. · Formula: Attempt and save counts are not disclosed.

4 % stated increaseOrder 3 attempt-rate changeAfter mystery reward at order 3 · Good Protein via Loop SubscriptionsBaseline: No pre-reward attempt rate is disclosed. · Formula: Rates and calculation are not disclosed.

4 % stated decreaseOrder 3 cancellation-attempt changeAfter mystery reward at order 3 · Good Protein via Loop SubscriptionsBaseline: No pre-reward rate is disclosed. · Formula: Rates and percent-versus-percentage-point meaning are not disclosed.

5 % stated increaseOrder 4 attempt-rate changeAfter mystery reward at order 4 · Good Protein via Loop SubscriptionsBaseline: No pre-reward rate is disclosed. · Formula: Rates and calculation are not disclosed.

1 % stated decreaseOrder 4 cancellation-attempt changeAfter mystery reward at order 4 · Good Protein via Loop SubscriptionsBaseline: No pre-reward rate is disclosed. · Formula: Rates and percent-versus-percentage-point meaning are not disclosed.

8 % stated increaseOrder 5 attempt-rate changeAfter mystery reward at order 5 · Good Protein via Loop SubscriptionsBaseline: No pre-reward rate is disclosed. · Formula: Rates and calculation are not disclosed.

17 % stated decreaseOrder 5 cancellation-attempt changeAfter mystery reward at order 5 · Good Protein via Loop SubscriptionsBaseline: No pre-reward rate is disclosed. · Formula: Rates and percent-versus-percentage-point meaning are not disclosed.

25000 more than reviewsFive-star review countAt current case publication · Loop SubscriptionsBaseline: Customer scale context, not a Loop outcome. · Formula: Count reported directly; review source and deduplication are not disclosed.

Context and boundaries

WorkflowTiered PDP discounts–Portal upsells and early access–Mystery rewards–Cancellation flows–Multilingual portal?

Implementation?Two years after migration, with shorter windows disclosed for individual measures

CaveatsVendor-hosted; no customer-owned quantified publication.–Results combine pricing, merchandising, portal, rewards, brand execution and Loop software.–The later two-year snapshot overlaps the legacy four-month Good Protein case and is not independent proof.vendor_owned

Source trail

Good Protein current two-year customer story
Good Protein reports 12x subscriber growth from about 6,000 to 72,000, 10x monthly subscription revenue from under US$500k to over US$5M, churn from 15% to under 5%, 18-20% regular-month and 25% November subscription revenue from portal upsells at zero acquisition cost, 60% PDP subscription selection, 20% save rate, and order-stage mystery-reward changes. This is vendor-hosted and multi-intervention.
company · accessed 2026-07-13

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