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Index/case studies/loop subscriptions live bearded

Proof grade B

Live Bearded

A normalized customer outcome record retained from permitted official evidence.

Loop Subscriptions dossier →
BProof grade
8Metrics retained
1Evidence records
Loop SubscriptionsVendor

Reported outcomes

20 % of total revenueSubscription revenue share endpointNine months · Live Bearded via Loop SubscriptionsBaseline: 5% of total revenue · Formula: 20% - 5% = +15 percentage points; endpoint is 4x baseline and relative increase is 300%.
3 % average churnAverage churnSix months · Live Bearded via Loop SubscriptionsBaseline: No pre-intervention churn rate is disclosed. · Formula: Churn formula, cohort and monthly values are not disclosed.
130 % increaseSubscription conversion liftA/B test window is not disclosed. · Fuel Made/Live Bearded via Loop SubscriptionsBaseline: Subscription option not default · Formula: Control/treatment rates and sample are not disclosed.
15 % increaseSubscription revenue lift after defaultingThree months after change · Live Bearded via Loop SubscriptionsBaseline: Before subscription-default change · Formula: Revenue endpoints and seasonality adjustment are not disclosed.
9 % save rateBenefits-page save rateNo exact window is disclosed. · Live Bearded via Loop SubscriptionsBaseline: No prior save rate is disclosed. · Formula: Attempts and saves are not disclosed.
40 % first-order cancellationsFirst-order cancellation endpointNo exact measurement window is disclosed. · Live Bearded via Loop SubscriptionsBaseline: 50% · Formula: 40% - 50% = -10 percentage points; relative reduction = 20%.
4 % conversion upliftConcurrent collection-page conversion upliftRecent months around case period · Fuel Made via Loop SubscriptionsBaseline: No control rate is disclosed. · Formula: Rates and test design are not disclosed.
4.5 % conversion upliftConcurrent PDP conversion upliftRecent months around case period · Fuel Made via Loop SubscriptionsBaseline: No control rate is disclosed. · Formula: Rates and test design are not disclosed.

Context and boundaries

WorkflowDefault subscription widget–Intelligems A/B testing–Benefits page–Portal reward journey–Fuel Made storefront work?
Implementation?Nine months overall; sub-metrics use three- and six-month windows
CaveatsVendor-hosted.–Fuel Made and Intelligems materially contributed to design and testing, limiting software-only attribution.vendor_owned

Source trail

  1. Live Bearded customer story

    In nine months Live Bearded reports subscription revenue share from 5% to 20%, while average churn over six months was 3%. Defaulting subscription reportedly lifted subscription conversion 130% and subscription revenue 15% over the following three months; a benefits page had 9% save and rewards reduced first-order cancellations from 50% to 40%. Fuel Made concurrently changed collection/PDP design and reported 4%/4.5% conversion uplifts.

    company · accessed 2026-07-13
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