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Proof grade B

OSEA Malibu

A normalized customer outcome record retained from permitted official evidence.

Loop Subscriptions dossier →
BProof grade
6Metrics retained
2Evidence records
Loop SubscriptionsVendor

Reported outcomes

2 weeksMigration durationMigration from Recharge · Loop SubscriptionsBaseline: Implementation duration, not an outcome. · Formula: Duration reported directly; dates are not disclosed.
12 approximately % of businessSubscription business mix at migrationAt migration · Loop SubscriptionsBaseline: Starting scale context. · Formula: Revenue definition and amounts are not disclosed.
5 % churnChurn endpointSix months · OSEA Malibu via Loop SubscriptionsBaseline: 10% churn · Formula: 5% - 10% = -5 percentage points; relative reduction = 50%.
6.8 % of revenue contributionUpsell revenue contribution endpointSix months · OSEA Malibu via Loop SubscriptionsBaseline: 4.5% · Formula: 6.8% - 4.5% = +2.3 percentage points; relative increase = 51.11%.
3 % save rateCancellation-flow save rateSix-month initiative period · OSEA Malibu via Loop SubscriptionsBaseline: No prior save rate is disclosed. · Formula: Attempts and saves are not disclosed.
4.36 % conversion rateOne upsell profile conversion rateAfter profile setup within case period · OSEA Malibu via Loop SubscriptionsBaseline: No control profile or prior rate is disclosed. · Formula: Impressions and conversions are not disclosed.

Context and boundaries

WorkflowRewards journey–Segmented cancellation flow–Tiered incentives–Personalized upsells?
Implementation?Six months after migration
CaveatsVendor-hosted and multi-intervention.–Acquisitions reportedly stayed steady, but no underlying counts are provided.vendor_owned

Source trail

  1. Loop Subscriptions Wall of Love

    The vendor review wall carries named merchant testimonials from Primal Queen, Mammaly, Angela Caglia Skincare, Lilac St., Happy Way, Seven Miles Coffee Roasters, BB Company, Dr. Livingood, Good Protein, Blue Tees Golf, OSEA Malibu, HelloBello, Evereden and BEAM. It claims 650+ reviews and 4.9 stars, while the current Shopify marketplace shows 694 reviews and 5.0. Primal Queen's card says subscription revenue grew from US$2M to US$30M without timeframe or formula.

    company · accessed 2026-07-13
  2. OSEA Malibu customer story

    OSEA reports migration in two weeks and, over six months, churn from 10% to 5% and upsell-revenue contribution from 4.5% to 6.8% while acquisitions stayed steady. It reports 3% cancellation-flow save and 4.36% conversion for one upsell profile. Shopify subscriptions were about 12% of the business at migration.

    company · accessed 2026-07-13
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