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Proof grade B

Vets Love Pets

A normalized customer outcome record retained from permitted official evidence.

Loop Subscriptions dossier →
BProof grade
9Metrics retained
1Evidence records
Loop SubscriptionsVendor

Reported outcomes

2 x growthSubscription revenue growthSix months · Vets Love Pets via Loop SubscriptionsBaseline: No revenue amounts are disclosed. · Formula: Revenue endpoints are not disclosed.
52 % of total revenue endpointSubscription revenue mixSix months · Vets Love Pets via Loop SubscriptionsBaseline: 38% of total revenue · Formula: 52% - 38% = +14 percentage points; relative increase = 36.84%.
100000 more than USD ongoing subscription revenueDownstream saved-subscriber revenueSix months · Vets Love Pets via Loop SubscriptionsBaseline: Attribution metric has no prior baseline. · Formula: Attribution method and retained-subscriber cohort are not disclosed.
65 % of failed payments recoveredFailed-payment recovery rateSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior recovery rate is disclosed. · Formula: Failed and recovered counts are not disclosed.
5 % of total revenueUpsell revenue contributionSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior upsell contribution is disclosed. · Formula: Revenue components and touchpoint attribution are not disclosed.
18 % of cancellation attempts savedOverall cancellation save rateSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior save rate is disclosed. · Formula: Attempt count and cross-layer deduplication are not disclosed.
5.26 % save rate at layerBenefits-page save rateSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior layer rate is disclosed. · Formula: Layer denominator is not disclosed.
3.11 % save rate at layerReason-treatment save rateSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior layer rate is disclosed. · Formula: Layer denominator is not disclosed.
17.51 % save rate at layerFinal-offer save rateSix months · Vets Love Pets via Loop SubscriptionsBaseline: No prior layer rate is disclosed. · Formula: Layer denominator is not disclosed; layer rates are not additive to the 18% overall rate.

Context and boundaries

WorkflowThree-layer cancellation flow–Smart dunning–Checkout/post-purchase/portal upsells–Bulk promotions?
Implementation?Six months after migration
CaveatsVendor-hosted; no customer-owned quantified publication.–Revenue outcomes combine platform, merchant strategy, discounts and upsell placement.–Layer save rates cannot be summed and their denominators are undisclosed.vendor_owned

Source trail

  1. Vets Love Pets customer story

    Over six months Vets Love Pets reports 2x subscription revenue, subscription mix from 38% to 52%, US$100k+ downstream revenue from retained subscribers, 65% payment recovery, 5% total revenue from Loop-configured upsells and 18% overall cancellation save. Three cancellation layers report 5.26%, 3.11% and 17.51% saves; layer rates do not sum to the overall rate.

    company · accessed 2026-07-13
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