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Index/case studies/minimalist

Proof grade B

Minimalist

Named vendor case covering conversion, app contribution, signups, rating, attribution-data quality and session time.

Appbrew dossier →
BProof grade
7Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

2x ratio versus mobile webConversion rate ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile-web conversion rate (value undisclosed) · Formula: Direct vendor ratio; raw rates are undisclosed.
30–40% share of DTC salesDTC sales contribution — achieved rangeOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Under 5% before Appbrew · Formula: Direct reported range; hero separately highlights 40%.
40% share of DTC salesDTC sales contribution — heroOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Under 5% before Appbrew · Formula: Direct hero endpoint within the body range; currency totals are undisclosed.
40% share of app usersUser signup shareMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile-web signup share is not disclosed. · Formula: Direct share; counts are undisclosed.
4.5 stars out of 5App-store ratingRating window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: 2.3 stars before migration · Formula: 4.5 - 2.3 = 2.2-star increase.
<10% share of records/events with discrepancyData discrepancy rateMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: 25–30% before Appbrew · Formula: Direct bounded endpoint from a 25–30% baseline; source also describes 90% accurate attribution.
8m35s minutes and seconds per sessionAverage app sessionMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Mobile-web session duration is not disclosed. · Formula: Direct duration; no comparison ratio is calculable without a baseline.

Context and boundaries

WorkflowNamed vendor case covering conversion, app contribution, signups, rating, attribution-data quality and session time.
Implementation??
Caveats30–40% body range and 40% hero are retained separately.–Preserving an installed user base during migration is qualitative, not a new-download outcome.vendor_owned

Source trail

  1. Minimalist Appbrew case study

    Vendor case reports 2x conversion, DTC share rising from under 5% to 30–40%, 40% user signups, app rating 2.3 to 4.5, data discrepancy declining from 25–30% to under 10%, and 8m35s sessions.

    company · accessed 2026-07-13
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