RIntelligence
BProof grade
7Metrics retained
1Evidence records
CleverTapVendor

Reported outcomes

20% percent, as reported20% Reduction in UninstallsThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
2x multiple, as reported2x Increase in User EngagementThe case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
30% percent, as reportedAfter integrating CleverTap, they realized almost 30% of their users uninstalled within the first week.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
10% percent, as reportedThis slashed their uninstall rate by 10% in the first week.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
doubled multiple, as reportedThis doubled user engagement with the app.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
25% percent, as reportedWith this approach, they’ve won back 23-25% of their uninstalled base.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
20% percent, as reportedHow Mobile Wallet MobiKwik used CleverTap to Reduce Uninstalls by 20%The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.

Context and boundaries

WorkflowMobikwik Case Study
Implementation?Publication date is not the outcome window; metrics carry a stated timeframe or an explicit unknown-timeframe reason.
CaveatsNamed vendor-hosted case; no customer-owned quantified confirmation retained.–Raw headline, stat-card and body claims are retained separately when scope or wording differs; outcome formulas and complete cohorts are usually undisclosed.vendor_owned

Source trail

  1. Mobikwik Case Study

    CleverTap's vendor-hosted MobiKwik case reports 7 normalized outcome claim(s), including 20%, 2x, 30%, 10%.

    company · accessed 2026-07-13
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