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Proof grade B

NRML

Named vendor case with a rounded day-30 retention ratio inconsistent with raw endpoints.

Appbrew dossier →
BProof grade
6Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

5x ratio versus websiteCustomer lifetime value ratioCohort window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Website LTV (value undisclosed) · Formula: Direct vendor ratio; cohort and raw values are undisclosed.
35% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Website AOV (value undisclosed) · Formula: Direct vendor uplift; raw values are undisclosed.
30% relative increaseConversion upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Website conversion rate (value undisclosed) · Formula: Direct vendor uplift; raw rates are undisclosed.
6x ratio versus websiteEngagement ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Website engagement (value undisclosed) · Formula: Direct vendor ratio; raw duration is undisclosed.
7.9% retained-user rateApp day-30 retentionDay 30 · Appbrew (vendor-hosted official case)Baseline: Website day-30 retention 0.3% · Formula: 7.9% ÷ 0.3% = 26.33x; source summarizes as 25x.
25x reported ratio versus websiteDay-30 retention ratio — source wordingDay 30 · Appbrew (vendor-hosted official case)Baseline: Website day-30 retention 0.3% · Formula: Direct rounded source wording; raw endpoints calculate to 26.33x.

Context and boundaries

Workflowretention_subscriptions_and_loyaltyNamed vendor case with a rounded day-30 retention ratio inconsistent with raw endpoints.
Implementation??
CaveatsThe 25x source wording and 26.33x endpoint calculation are both preserved.vendor_owned

Source trail

  1. NRML Appbrew case study

    Vendor case reports 5x LTV, 35% higher AOV, 30% higher conversion, 6x engagement and day-30 retention 7.9% versus 0.3%; the page calls that 25x while raw division is about 26.3x.

    company · accessed 2026-07-13
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