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Proof grade B

ONE BONE

Named vendor case with a day-30 retention ratio materially lower than raw endpoint division.

Appbrew dossier →
BProof grade
6Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

2x ratio versus webConversion rate ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate (value undisclosed) · Formula: Direct vendor ratio; raw rates are undisclosed.
25% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web AOV (value undisclosed) · Formula: Direct vendor uplift; raw values are undisclosed.
3x ratio versus webRevenue per active user ratioOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web revenue per active user (value undisclosed) · Formula: Direct vendor ratio; revenue and active-user counts are undisclosed.
15x ratio versus webSession engagement ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web session engagement (value undisclosed) · Formula: Direct vendor ratio; raw duration is undisclosed.
7.6% retained-user rateApp day-30 retentionDay 30 · Appbrew (vendor-hosted official case)Baseline: Web day-30 retention 0.2% · Formula: 7.6% ÷ 0.2% = 38x.
>30x reported ratio versus webDay-30 retention ratio — source wordingDay 30 · Appbrew (vendor-hosted official case)Baseline: Web day-30 retention 0.2% · Formula: Direct lower-bound source wording; raw endpoints equal 38x and are consistent with 'over 30x' but not an exact 30x.

Context and boundaries

Workflowretention_subscriptions_and_loyaltyNamed vendor case with a day-30 retention ratio materially lower than raw endpoint division.
Implementation??
CaveatsThe source's over-30x wording is retained alongside the exact 38x endpoint calculation.vendor_owned

Source trail

  1. ONE BONE Appbrew case study

    Vendor case reports 2x conversion, 25% higher AOV, 3x revenue per active user, 15x engagement and day-30 retention 7.6% versus 0.2%; the page says over 30x while raw division is 38x.

    company · accessed 2026-07-13
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