Customer case case · Rocketizer Intelligence

BProof grade

7Metrics retained

1Evidence records

Phot.AIVendor

Reported outcomes

47 %CPA reductionCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: Prior CPA and current comparable CPA are not disclosed. · Formula: (baseline CPA - current CPA) / baseline CPA; inputs not disclosed

3.5 xAverage ROASCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: Pre-Phot.AI or control ROAS is not disclosed. · Formula: attributed revenue / ad spend; attributed revenue and attribution method are not disclosed

61000 INRTotal ad spendCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: No comparison-period or control spend is disclosed; zero would falsely imply no prior spend. · Formula: This is a vendor-reported campaign input total, not a calculated outcome; transaction-level spend is not disclosed.

254 purchasesPurchasesCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: No comparison-period or control purchase count is disclosed; zero would falsely imply no prior purchases. · Formula: This is a vendor-reported outcome count; event-level purchase data and attribution rules are not disclosed.

0.88 %Average CTRCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: Impressions, clicks and prior/control CTR are not disclosed. · Formula: clicks / impressions; raw inputs not disclosed

4.2 xBest creative ROASCampaign dates and measurement window are not disclosed. · Phot.AI (vendor-hosted case study)Baseline: 2.8 · Formula: attributed revenue / ad spend; raw revenue not disclosed

3 xComparison-creative conversion rate versus hero shotsCampaign dates and measurement window are not disclosed. · Phot.AI page, attributed to Rahul Sharma / Team GreenGainzBaseline: Raw conversion rates and denominators are not disclosed. · Formula: comparison-creative conversion rate / hero-shot conversion rate; raw rates not disclosed

Context and boundaries

Workflowanalytics_reporting_and_experimentation–catalog_content_and_merchandisingPhot.AI reports testing eight Meta-ad angles for a plant-protein brand, with comparison and proof-led creative outperforming lifestyle or ingredient-heavy variants.

Implementation?Campaign dates and the overall measurement window are not disclosed.

CaveatsVendor-hosted and not independently confirmed on a GreenGainz-owned surface; grade B, not A.–The eight detail rows sum to INR 28,911 spend and 323 purchases, not the overview's INR 61,000 and 254 purchases.–Several row-level cost-per-result values do not equal displayed spend divided by displayed purchases; for example INR 4,263 / 68 is about INR 62.69, not INR 202.91.–The page's key-metrics block labels INR 254 as total reach, while the overview labels INR 254 as average cost per result; because the unit is ambiguous and INR 61,000 / 254 purchases is about INR 240, the INR 254 claim is preserved only as a caveat and is not normalized as a metric.vendor_owned

Source trail

How GreenGainz Reduced CPA 47% with Proof-First Creative Testing
The vendor case reports ₹61,000 spend, 254 purchases, 3.50x average ROAS and 0.88% average CTR across eight angles. It also reports a 4.2x best-creative ROAS versus 2.8x for the displayed hero-product-shot comparator and says comparison creative converted 3x better than hero shots. Its 47% CPA-reduction headline has no stated baseline or measurement window. The page ambiguously labels ₹254 as both average cost per result and total reach, while ₹61,000 divided by 254 purchases is about ₹240; detail-row totals and several spend/CPP pairs also conflict.
company · accessed 2026-07-13

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