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Proof grade B

Salty

Named vendor case with inconsistent 3.6x/3.5x conversion ratios and an attributed checkout uplift.

Appbrew dossier →
BProof grade
10Metrics retained
1Evidence records
AppbrewVendor

Reported outcomes

<1 secondsCheckout timeMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Previous checkout time is not disclosed. · Formula: Direct upper-bound duration; measurement method is undisclosed.
20% relative increaseConversion uplift attributed to checkoutOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Pre-change conversion rate (value undisclosed) · Formula: Direct attribution claim; experiment design and raw rates are undisclosed.
3.6x ratio versus webConversion ratio — first passageOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate (value undisclosed) · Formula: Direct vendor ratio; raw rates are undisclosed.
3.5x ratio versus webConversion ratio — later passageOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web conversion rate (value undisclosed) · Formula: Direct conflicting vendor ratio; raw rates are undisclosed.
15% relative increaseAverage order value upliftOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web AOV (value undisclosed) · Formula: Direct vendor uplift; raw values are undisclosed.
7x ratio versus webCustomer lifetime value ratioCohort window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web LTV (value undisclosed) · Formula: Direct vendor ratio; cohort values are undisclosed.
30% share of salesSales contributionOutcome window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Prior app contribution is not disclosed. · Formula: Direct share; currency totals are undisclosed.
8x ratio versus webEngagement ratioMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web engagement (value undisclosed) · Formula: Direct vendor ratio; raw duration is undisclosed.
25% share of app usersSignup rateMeasurement window is not disclosed. · Appbrew (vendor-hosted official case)Baseline: Web signup rate is not disclosed. · Formula: Direct rate; counts are undisclosed.
100,000+ ordersOrders shippedOne year as stated in case context · Appbrew (vendor-hosted official case)Baseline: Not a change metric. · Formula: Direct merchant-scale lower bound; not attributed solely to Appbrew.

Context and boundaries

Workflowcheckout_payments_and_fraudNamed vendor case with inconsistent 3.6x/3.5x conversion ratios and an attributed checkout uplift.
Implementation??
Caveats3.6x and 3.5x conversion statements are both preserved.–Checkout attribution lacks experiment detail.–Merchant-scale orders are not treated as causal product outcomes.vendor_owned

Source trail

  1. Salty Appbrew case study

    Vendor case reports checkout under one second, 20% conversion uplift attributed to checkout, 3.6x and 3.5x conversion in different passages, 15% AOV uplift, 7x LTV, 30% sales, 8x engagement and 25% signup rate.

    company · accessed 2026-07-13
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