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Proof grade B

The Hindu

The Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap

CleverTap dossier →
BProof grade
10Metrics retained
1Evidence records
CleverTapVendor

Reported outcomes

12% percent, as reportedThis helped boost acquisitions and engagement, with the latter seeing a remarkable 12% jump during the election month.election month · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
21% percent, as reportedBy adopting a smart approach to segmenting the audience and personalizing these messages (for example, with the reader’s geographical location), a boost in engagement rates was achieved: Email open rates went up by 21% and Click rates increased by 17%.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
17% percent, as reportedBy adopting a smart approach to segmenting the audience and personalizing these messages (for example, with the reader’s geographical location), a boost in engagement rates was achieved: Email open rates went up by 21% and Click rates increased by 17%.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
100% percent, as reportedIt is currently delivered in two variations (one for India-based users and another for international users) and fetches a 100% open rate.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
50% percent, as reportedThis data-led personalization has led to a 50% increase in open rates.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
74% percent, as reportedAdditionally, the team is witnessing a significant 74% increase in users returning to The Hindu website or app within 30 minutes of opening a message.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
30% percent, as reportedSubscribers who register for webinars tend to be 30% more engaged.The case page does not disclose a complete measurement window for this metric. · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
5X multiple, as reportedThis manner of targeted engagement, complemented with In-app communications, has driven up registrations by 5X in recent webinars.in recent webinars · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
16% percent, as reportedAcross the board, these data-driven, personalized engagement approaches have helped The Hindu increase monthly subscriber engagement by 16%, and the average page views per subscriber by 39% within a few months.within a few months · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.
39% percent, as reportedAcross the board, these data-driven, personalized engagement approaches have helped The Hindu increase monthly subscriber engagement by 16%, and the average page views per subscriber by 39% within a few months.within a few months · CleverTap (vendor case page)Baseline: The source does not disclose a complete underlying before value for this reported result. · Formula: Directly reported case claim; the raw displayed value is preserved without analyst recomputation because the source does not disclose the calculation formula.

Context and boundaries

Workflowmarketing_engagement_and_campaignsThe Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap
Implementation?Publication date is not the outcome window; metrics carry a stated timeframe or an explicit unknown-timeframe reason.
CaveatsNamed vendor-hosted case; no customer-owned quantified confirmation retained.–Raw headline, stat-card and body claims are retained separately when scope or wording differs; outcome formulas and complete cohorts are usually undisclosed.vendor_owned

Source trail

  1. The Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap

    CleverTap's vendor-hosted The Hindu case reports 10 normalized outcome claim(s), including 12%, 21%, 17%, 100%.

    company · accessed 2026-07-13
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