RIntelligence
BProof grade
12Metrics retained
1Evidence records
WebEngageVendor

Reported outcomes

30% %Increase in policy renewalsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
40% %Increase in email open ratesNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
10% %Increase in email CTRNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
31 days daysLeading on from the parent journey, the child journey brings in the users who have a car insurance policy renewal due in 31 days. This is also the event trigger that sets off this particular journey in motion.in 31 days · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
30 days daysT-30 days before the policy expires, the system checks to see if renewal payment has been made for the policy ID.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
30 days daysTherefore, the system then sends an email to the users. This email is a reminder that informs the user about the impending policy renewal date in 30 days and urges them to make the renewal payment right there via a link.in 30 days · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
15 days daysWhen the policy is 15 days away from expiry, the journey repeats itself with one additional step: The system triggers an SMS along with the Email to the users informing them about the 15-day deadline of their policy renewal.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
10 days daysNow, this process gets repeated multiple times as the policy nears expiry date. The time intervals are T minus 10 days, T minus 5 days, T minus 1 day, and finally on the eve of policy expiry i.e. T minus 0 days.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
5 days daysNow, this process gets repeated multiple times as the policy nears expiry date. The time intervals are T minus 10 days, T minus 5 days, T minus 1 day, and finally on the eve of policy expiry i.e. T minus 0 days.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
1 day days1 day after policy expiry, the system checks for users who have missed their policy renewal cycle and sends a reminder email to the ones who haven’t renewed yet.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
85% %85% of the two-wheeler insurance policies are getting renewed with zero human involvement. With Intelligent marketing automation, their bike insurance policy renewals have been happening on autopilot.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
25% %Website traffic from emails has increased by 25%, making the Email channel a powerful communication tool for the brand.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowretention_subscriptions_and_loyaltyHow Coverfox, the second-largest insurance aggregator in India, uses Journeys to increase policy renewals by 30%
Implementation??
CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

  1. Coverfox case study

    Official named vendor case: How Coverfox, the second-largest insurance aggregator in India, uses Journeys to increase policy renewals by 30% The normalized page yields 12 quantitative metrics with direct-report lineage and page-level caveats.

    company · accessed 2026-07-13
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