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Proof grade B

Bajaj Finserv

How WebEngage helps Bajaj Finserv create India’s fastest growing EMI network by personalizing user engagement at scale

WebEngage dossier →
BProof grade
7Metrics retained
1Evidence records
WebEngageVendor

Reported outcomes

28% %Uplift in user engagementNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
1 million+ countUsers retainedNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
17% %WebEngage’s retargeting campaigns are very effective, resulting in 17% of our transactions. We witness a higher ROI than other digital channels.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
15 million+ countIt was incredibly difficult to scale personalized engagement campaigns for the large user base of 15 million+ users. These were some of the roadblocks that BFES encountered:No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
25% %Out of these, 25% of users went to the checkout page immediately. while 3% went back to browse the product catalog within 24 hours, proving the effectiveness of timely messages.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
3% %Out of these, 25% of users went to the checkout page immediately. while 3% went back to browse the product catalog within 24 hours, proving the effectiveness of timely messages.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
25-28% %WebEngage’s retargeting campaigns rendered a 25-28% uplift in user engagement (clicks to pages browsed/product viewed). The sharpened targeting by BFES, further led to the number of transactions soaring over time, even with a steady outflux of web push messages.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–personalization_and_recommendationsHow WebEngage helps Bajaj Finserv create India’s fastest growing EMI network by personalizing user engagement at scale
Implementation??
CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

  1. Bajaj Finserv case study

    Official named vendor case: How WebEngage helps Bajaj Finserv create India’s fastest growing EMI network by personalizing user engagement at scale The normalized page yields 7 quantitative metrics with direct-report lineage and page-level caveats.

    company · accessed 2026-07-13
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