Customer case case · Rocketizer Intelligence

BProof grade

12Metrics retained

1Evidence records

WebEngageVendor

Reported outcomes

22% %Uplift in repeat purchasesNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

30% %Increase in order frequencyNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

154% %Uplift in repurchase from inactive usersNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

~44% %Of all the users who placed an order for the first time, ~44% of them returned to place an order again.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

38 – 39% %In the screenshot above, you can see that the overall conversion of the journey is 38 – 39% whereas the conversion for the Control Group (CG) alone is in the range of 9-10% i.e. without any external nudge, only 9-10% of users came for a repeat order.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

9-10% %In the screenshot above, you can see that the overall conversion of the journey is 38 – 39% whereas the conversion for the Control Group (CG) alone is in the range of 9-10% i.e. without any external nudge, only 9-10% of users came for a repeat order.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

~301% %Through this journey, Chaayos was able to increase their purchases by ~301% for the users who were engaged by the journey. This shows that the journey had a tremendously positive impact on their top-line.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

3 weeks weeksChaayos experienced an uplift of 30% in their order frequency; customers who were engaged via this journey placed at least 2 more orders within the next 3 weeks.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

95% %So far, Chaayos has enrolled 95% of their customers in their ‘LoyalTea’ program, which has been consistently winning them repeat purchasers.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

20-22% %There was an overall 20-22% uplift in repeat orders since they started using WebEngage.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

2.3-4.3% %The industry standards for unassisted reactivation of dormant users is usually between 2.3-4.3%. But with the help of this journey, Chaayos reactivated 9-10% of their dormant users. Here is a snapshot of the journey’s performance:No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

9-10% %The industry standards for unassisted reactivation of dormant users is usually between 2.3-4.3%. But with the help of this journey, Chaayos reactivated 9-10% of their dormant users. Here is a snapshot of the journey’s performance:No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–retention_subscriptions_and_loyalty–workflow_automation_and_ai_agentsHow Chaayos, an offline cafe chain improved its customer retention using marketing automation

Implementation??

CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

Chaayos case study
Official named vendor case: How Chaayos, an offline cafe chain improved its customer retention using marketing automation The normalized page yields 12 quantitative metrics with direct-report lineage and page-level caveats.
company · accessed 2026-07-13

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