RIntelligence
BProof grade
12Metrics retained
1Evidence records
WebEngageVendor

Reported outcomes

166% %Uplift in purchases by abandonersNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
6% %Increase in monthly conversionsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
137% %Uplift in orders placedNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
24 hours hoursAfter the first interaction that a user makes with MyGlamm, the brand would wait for 24 hours giving the user the time to understand and explore MyGlamm’s offerings.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
24 hours hoursThis particular journey was targeted for the segment that consisted of users who registered and did not make a purchase within the first 24 hours of signing up.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
3 weeks weeks5. Users who didn’t make a purchase even after 3 weeks were automatically moved out of the journey.after 3 weeks · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
19% %This journey drove 19% conversions in the month of August. Which was almost 12% in the month of July when the journey wasn’t in place.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
12% %This journey drove 19% conversions in the month of August. Which was almost 12% in the month of July when the journey wasn’t in place.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
30 minutes minutesMyGlamm did just that. They built an event-triggered journey for all those users who added products to their cart but did not purchase those products within the next 30 minutes.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
162% %Overall, the journey drove about 162% uplift in orders placed by the users who were a part of this journey.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
6% %6% increase in orders placed by registered users within a monthwithin a month · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
137.5% %137.5% uplift in orders placed by users who received a personalized email about the products in their cartNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

WorkflowHow MyGlamm, an online color cosmetics brand, achieves 166% uplift in conversions
Implementation??
CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

  1. MyGlamm case study

    Official named vendor case: How MyGlamm, an online color cosmetics brand, achieves 166% uplift in conversions The normalized page yields 12 quantitative metrics with direct-report lineage and page-level caveats.

    company · accessed 2026-07-13
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