RIntelligence
BProof grade
7Metrics retained
1Evidence records
WebEngageVendor

Reported outcomes

35X xIncrease in ImpressionsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
6X xImprovement in Conversion RatesNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
144% %CTR Increase vs. static in-appsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: static in-apps · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
2X xHigher engagement during the saleNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
144% %144% increase in CTR compared to static in-appsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: static in-apps · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
12.58% %CTRs reached 12.58%, with nearly 10X higher conversion rates compared to pre-June 2025No complete measurement window was disclosed for this reported value. · WebEngageBaseline: pre-June 2025 · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
10X xCTRs reached 12.58%, with nearly 10X higher conversion rates compared to pre-June 2025No complete measurement window was disclosed for this reported value. · WebEngageBaseline: pre-June 2025 · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowmarketing_engagement_and_campaignsGamification That Delivers: Testbook Turns In-App Engagement into a 6X Conversion Growth Channel
Implementation??
CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

  1. Testbook case study

    Official named vendor case: Gamification That Delivers: Testbook Turns In-App Engagement into a 6X Conversion Growth Channel The normalized page yields 7 quantitative metrics with direct-report lineage and page-level caveats.

    company · accessed 2026-07-13
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