RIntelligence
Menu
Index/case studies/webengage traveltriangle increases its returning users by 20 using webengage

Proof grade B

TravelTriangle

TravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting

WebEngage dossier →
BProof grade
7Metrics retained
1Evidence records
WebEngageVendor

Reported outcomes

25% %Boost in overall conversion ratioNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
20% %Increase in returning users ratioNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
10% %Decrease in the number of drop-offsNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
75% %So, if a user scrolls through 75% of the page (trigger) then, he scores 2 points. Whereas, if a user clicks on TravelTriangle’s email (trigger) then, he scores 3 points.No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
30% %Reduce the remarketing costs by 30%No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
30% %Reduce remarketing costs by 30%No complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.
80% %Increase its MoM contribution margin of high intent users by 80% through lead scoring model campaigns delivered via WebEngageNo complete measurement window was disclosed for this reported value. · WebEngageBaseline: No comparable baseline was disclosed for this reported value. · Formula: WebEngage reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowpersonalization_and_recommendations–sales_lead_and_conversational_automation–shipping_delivery_returns_and_trackingTravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting
Implementation??
CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–Metrics preserve the headline or Quick Facts label and direct-report lineage; no audited cohort methodology was disclosed.vendor_owned

Source trail

  1. TravelTriangle case study

    Official named vendor case: TravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting The normalized page yields 7 quantitative metrics with direct-report lineage and page-level caveats.

    company · accessed 2026-07-13
← Back to customer atlas