Fynd

Fynd presents an India-invented commerce platform spanning websites, marketplaces, retail, supply chain, AI and growth tools, with 2,300+ brands.

Fynd says it was founded in 2012, is headquartered in Mumbai with a Dubai office, has 800+ team members, serves 2,300+ brands and 20M+ consumers, and names Farooq Adam and Sreeraman Mohan Girija as founders. It says Reliance Jio backs the company and Google formerly did.

Public annual storefront plans are Basic INR 11,111, Growth INR 22,222 and Scale INR 33,333 plus GST, with 2.5%, 2% and 1.5% transaction fees. The comparison table instead labels tiers Basic, Pro and Premium. A 30-day trial, no card, free training, metered overages and add-on services are stated; enterprise operations and AI products are not publicly priced.

Fynd Platform centralizes stores, marketplaces, supply chain and physical retail. It synchronizes inventory and routes orders while merchants retain control of catalog, price, inventory and fulfillment configuration.

The storefront suite covers sites, themes, products, checkout and payments, shipping rules, fulfillment, returns/refunds, B2C/B2B/POS/kiosks, shipment split/cancel/return actions, tracking, customer profiles and analytics.

Merchants can create, enrich, import, export and bulk-manage catalogs, variants, prices and inventory.

Fynd supports location- and size-level inventory/price writes. Sellable and committed quantities are system-calculated and change automatically on order, cancellation and return events.

OMS runs the order lifecycle through processing, packing, manifesting and dispatch, including cancellation/reassignment, NDR reattempt/RTO, returns, QC and refunds, with logs and auditability.

Fynd models cross-channel orders, AWBs, delivery partners, tracking timelines, prepaid/COD payment modes and returns.

Merchants configure payment modes, gateways and terminals. Razorpay settlements can flow directly to the merchant; Fynd supports assisted and merchant-owned gateway accounts.

Store OS connects POS/mPOS, clienteling, endless aisle, Scan & Go and kiosks to the unified commerce backend.

Cloud POS supports billing, inventory, loyalty, returns, inventory movement, reports and AI recommendations across stores.

POS can create and manage orders, accept payments, apply recommendations and promotions, manage cash registers and reconciliation, process returns and use unified customer profiles.

B2B commerce supports company/member onboarding, contract and regional pricing, quotes, bulk orders, credit/COD rules, logistics, inventory, roles and dashboards.

The B2B documentation describes business-account commerce integrated with catalog, pricing, inventory, ordering and fulfillment.

Konnect synchronizes marketplaces, stores and POS with price, inventory, order/status, return and refund flows and smart order routing.

Fynd lists marketplace and enterprise integrations including AJIO, Amazon, Flipkart, OMSGuru, Unicommerce, Vinculum, Ginesys, Microsoft Dynamics, SAP, Tally and other retail systems.

Public OpenAPI documentation and sandbox/API-key access cover catalog, pricing, inventory, orders and returns; price updates accept up to 500 SKUs per call.

The partner Platform API and SDK expose authenticated backend inventory, order and administration operations.

Fynd separates 2025 shipped work from 2026 plans. Shipped items include delivery corrections/rescheduling, return/QC inventory updates, flexible cancellations/returns/refunds, multi-package shipments, bundles, 100+ courier logistics and AI-led NDR. Agentic checkout, partial prepaid/COD, smart reordering, auto returns and RTO prediction are framed as 2026 build plans rather than current proof.

Self-ship APIs cover orders, AWBs, status updates, forward, return and RTO flows, including configurable auto-dispatch.

Partners can build logistics extensions for fulfillment and shipment lifecycle integration.

Fynd announced a strategic Shiprocket partnership in June 2025 integrating courier aggregation, price comparison and tracking. It said the service was already live for 300+ D2C brands on Fynd OMS; anticipated Tier II/III benefits were expectations, not measured results.

OMS state documentation names Shiprocket as an example delivery-partner aggregator and documents delivery-partner reassignment and return reassignment states.

Fynd states SOC 2 Type 2 coverage for Fynd Platform, Boltic/Copilot and PixelBin, ISO 27001:2022, GDPR/CASA controls, AES-256 and TLS 1.2+, RBAC, least privilege, MFA, SIEM, cloud isolation and application-security testing.

Audit logs capture actor, event, time, reason, field changes, payload and version history.

Fynd supports granular company, channel, store, order, logistics, catalog, inventory, workflow and developer roles, custom roles, SSO/Azure AD and API access.

Kaily supports product discovery, recommendations, upsell/cross-sell, offers, drop-off re-engagement, in-chat cart/checkout, FAQ, live tracking, return/exchange initiation, 50+ languages and context-preserving human handoff across web, mobile, WhatsApp, Slack and email. Its aggregate performance claims are vendor marketing, not named case proof.

Boltic offers no-code workflows for orders, inventory, alerts and data synchronization, plus real-time analysis, suggestions and demand trends; users can pause, resume and modify configured workflows.

Fynd markets preference memory, dynamic merchandising and zero-click checkout across web, WhatsApp and stores. The separate 2026 roadmap frames agentic checkout as work being built, creating a current-status contradiction.

Boltic MCP lets customers create, host and operate MCP servers whose actions wrap workflows, serverless functions, tables and SaaS tools with authentication, observability and lifecycle controls.

Boltic provides managed, secure and version-controlled MCP-server integrations.

Boltic describes current MCP-server and AI-agent capabilities and says 30+ firms use them.

Fynd presents Boltic as exposing normalized data through MCP and running deterministic or AI workflows with RBAC, audit trails, PII masking and approval gates.

Reliance disclosed a 2019 agreement to invest up to INR 295.25 crore plus an option of INR 100 crore in Shopsense, projected to produce about 87.6% fully diluted ownership; it also disclosed incorporation and historical turnover.

Audited FY2025-26 statements identify Reliance Retail Ventures as immediate holding company and Reliance Industries as ultimate holding company, with RRVL holding 86.69%. Revenue from operations was INR 263.40 crore, total income INR 264.19 crore and loss for the year INR 34.18 crore.

Fynd describes itself as backed by Reliance Retail Ventures, serving 20,000 stores and 300+ enterprise retailers, and reports Wild Stone kiosk expansion and order growth.

WMS directly synchronizes inventory, executes pick/pack/dispatch, tracks bins/batches/expiry, applies FIFO/FEFO pick priority, performs returns reverse QC and exception workflows, and issues AI-led replenishment suggestions. Setup includes workflow mapping, integrations and training.

TMS performs AI route optimization, automated dispatch/rider allocation, zone-based store assignment, address enrichment and live rider tracking. It covers first mile through last mile, carrier assignment, installation and proof-of-delivery workflows.

Fynd Logistics offers 100+ delivery partners, cost/timeline visibility, rules-based AI courier allocation, COD/serviceability checks, recommended RTO actions, automated multichannel NDR flows and doorstep return QC. It distinguishes recommendations for risky RTO orders from automated NDR contacts and courier selection.

Engage directly runs omnichannel points, rewards, referrals, gamified actions, event-triggered rewards, discounts/gifts/coupons and redemption, with real-time analytics and ERP/CRM integrations.

AI PIM centralizes and enriches catalog data, generates names, descriptions, attributes and SEO tags, applies validation/bulk workflows and publishes catalogs to internal apps, webstores and marketplaces.

OMS synchronizes multichannel orders, routes them to stores/warehouses/partners, automates pickup/QC/restocking returns, tracks payments/refunds/reconciliation, splits or bundles shipments and generates invoices and labels.

The hub says 'Explore 300+ customer stories'. Its current embedded CMS exposes 62 records: 59 published and three draft. One published record is explicitly titled Test and contains test metrics, leaving 58 usable current published stories.

Current terms identify Shopsense Retail Technologies Limited (CIN U52100MH2012PLC236314) as the contracting company.

The current privacy policy describes Shopsense's data-processing practices for Fynd services.

How a leading footwear scaled omni-channel operations across 260 stores with Fynd. Reported metric cards: 260 stores live \n; 2x growth in omni-channel store coverage \n; 100% COCO and TFM stores migrated \n

How AJIO scaled 900+ landing pages across every channel using Jio Commerce Platform powered by Fynd. Reported metric cards: 900+ landing pages live on production; 4 Customer channels; 11.2 crore users migrated and synced with JCP securely

How Fynd helped Paris Gallery achieve 98% favorable customer sentiment online. Reported metric cards: 98% positive customer sentiment; 5.1 average messages per thread; 79% of conversations driven by product discovery; 3M+ actions executed

How Ultrahuman launched its first offline retail store in India with Fynd POS. Reported metric cards: 3x Kiosk expansion in one year; 100% Increase in orders

How Fynd helped a leading healthcare clothing brand grow its retail business from 9 to 20 stores. Reported metric cards: 31k+ Orders processed in one year; 9 - 20 stores live; 100% increase in order

How Fynd helped Wildstone scale its retail Kiosk operations from 2 to 25 stores. Reported metric cards: 2 → 25 kiosks stores in 6 months; 171% revenue growth in 6 months; 150% increase in no. of orders

How Fynd AI Agent Automation helped Blue Salon achieved 94% customer sentiment. Reported metric cards: 94% favourable customer sentiment; 6.1 average message per thread

How Fynd’s AI data automation helped a global luxury fashion brand sync 259k+ inventory updates across systems. Reported metric cards: 10k+ orders events processed; 2.9k+ total product count; 259k+ inventory updates handled

How a leading e-commerce company cut order errors by 73% and achieved same-day handover at scale with Fynd WMS. Reported metric cards: 73% reduction in order error complaints; 8.8% expired product complaints now preventable; 20% improvement in packing efficiency; 100% batch and expiry visibility across warehouse

How Fynd AI agent automation handled 850,000+ support messages for Netmeds. Reported metric cards: 850k support messages handled; 171k customers engaged; 50+ use cases served

How Fynd AI-native platform unified Being Human Clothing's commerce operations and boosted efficiency by up to 70%. Reported metric cards: 60–70% reduction in catalog production; 40–50% faster order processing; 50–60% drop in manual customer support

10k+ dream deliveries: The Sleep Company is redefining express deliveries with Fynd TMS!. Reported metric cards: 10k+ express deliveries done; 95% next-day deliveries; >75% fleet capacity utilization; 120 hrs → 48 hrs reduction in average delivery time

How Fynd's AI agent automation boosted positive customer experience by 88% for AJIO. Reported metric cards: 88% Positive customer experience; 90% chats are about product discovery; 7.5/10 avg score on CSAT benchmarks

How White Cut Diamonds brought clarity to high-value jewellery purchases with AR try-ons. No structured growth-metric card is exposed on the hub record.

ASOS slashes photoshoot expenses by 80% - while delivering studio-quality results with Fynd AI Photoshoot. Reported metric cards: 2 days turnaround for professional-quality catalog; 30 SKUs transformed from flatlays to catalog-ready in a day; 86% reduction in total photoshoot time; 80% reduction in photography expenses

How a 3D virtual try-on boosted monthly orders by 35% for Low Cost Glasses. No structured growth-metric card is exposed on the hub record.

How Foxtale increased conversion rate using Fynd’s AI facial skin analysis. No structured growth-metric card is exposed on the hub record.

Making sky-high sales at airport stores: How Brooks Brothers conquered this niche market. No structured growth-metric card is exposed on the hub record.

Superdry's mobile-first approach & its success with in-store omnichannel. Reported metric cards: ~5% additional store sales with Fynd Store OS; 45+ active stores on Fynd Store OS; 80% delivered sales (placed to delivered); $2,000 median monthly store sales

Achieving 98% OTIF: A leading Indian casual wear brand's journey with Fynd WMS. Reported metric cards: 70% → 98% OTIF (On-Time In-Full); 99.6% inventory accuracy; 40% faster dispatch speed

Red Chief adds an additional 15-21% store sales with Fynd Store OS. Reported metric cards: 15% additional store sales via Fynd Store OS; 130+ active stores using Fynd Store OS; $4,000 avg monthly store sales via Fynd Store OS; 90%+ delivered sales (from placed to delivered)

PUMA India generates additional store sales with Fynd Store OS. No structured growth-metric card is exposed on the hub record.

PUMA India fast tracks in-store performance by virtually expanding store inventory using Store OS. No structured growth-metric card is exposed on the hub record.

Khadim—Fynding the right fit. Reported metric cards: 6% additional store sales via Fynd Store; 90+ active stores using Fynd Store OS; 80% delivered sales (from placed to delivered); $34,000 avg. monthly store sales via Fynd Store OS; 5,772 styles live

How Style Baazar’s stores overachieved their omnichannel sales target by 81% with Fynd. Reported metric cards: 4x annual growth in omnichannel store sales (from FY 2023-24 to FY 2024-25); 6x total increase in no. of integrated stores in 2 years (from onboarding till date); 81% av. overachievement of omnichannel sales target by store associates across all stores; 60k orders placed on the app in a year; 17 L total inventory integrated on the app; 7% increase in prepaid orders in a year

How the Raymond group realized its in-store omnichannel potential. Reported metric cards: 5-7% additional store sales via Fynd Store OS; 200+ active stores on Fynd Store OS across 6 brands; 87% delivered sales (placed to delivered); $1,000 median monthly store sales

How a Superdry Amritsar store spiked their in-store walk-in sales conversions from 13% to 19% with Fynd Store OS. No structured growth-metric card is exposed on the hub record.

How Steve Madden stores cascaded into enhanced customer experience, better retention, and 10-15% increased sales with Fynd Store OS. Reported metric cards: 10-15% additional store sales via Fynd Store OS; 29 active stores on Fynd Store OS; 80%+ delivered sales (placed to delivered); $6,000 avg monthly store sales

How Adidas Kids hit it out of the park with their exclusive India ODI jersey during the Cricket World Cup. No structured growth-metric card is exposed on the hub record.

Cottonworld's seamless onboarding on Fynd StoreOS. Reported metric cards: 3 weeks onboarding time; 21 stores integrated; 60% stores placed orders within first week; $4,600 revenue generated within first month; 150+ orders delivered within first months; 1,800+ styles live on Fynd Store OS

DIESEL finds the perfect sauce to delight its customers with Fynd Store OS. No structured growth-metric card is exposed on the hub record.

How a leading stainless steel manufacturer cut restock cycles by 30% with Fynd WMS. Reported metric cards: 99.4% inventory accuracy; 30% improvement in store replenishment cycle time; 96% OTIF performance

How SSK Fabrics fast-tracked seasonal trend pitching with Fynd Create. Reported metric cards: 3x design variations per print delivered; <1 month to deliver trend-backed lookbook

Kalyan Silks reduces its cancellation rates by 88% with automated inventory and order management. Reported metric cards: 88% reduced order cancellations; 37% m-o-m growth in online sales; 3-4 hrs man-hours saved daily with automation; 300 online orders processed/month; 2,000+ SKUs live online; 25 fulfillment centers integrated

How JioMart delivers with precision in 10-30 minute with Fynd Transport Management System. Reported metric cards: 1000+ locations nationwide; 95%+ on-time delivery rate; 100% system uptime since launch; 15k+ requests per minute at peak capacity; <15 ms average zone lookup latency; 4 months to full scale deployment

How JioGames Store grew voucher sales 11× on the digital marketplace for gaming assets powered by Fynd. Reported metric cards: 11x annual increase in voucher sales; 9x annual increase in total orders; 60% repeat customers; 4x annual increase in website visitors; 2200 stores integrated for pay at store

PUMA India drives in-store performance with Fynd’s composable Store OS solution. No structured growth-metric card is exposed on the hub record.

The Pant Project’s offline leap: Custom workflows and 5× faster billing with Fynd POS. Reported metric cards: 5x faster checkouts; 3x jump in offline retail share after Fynd POS; 82% increase in average monthly offline orders (in 6 months); 10-15% save the sales from inter store transfers; 50% increase in customer satisfaction score

How August Society designed 60% faster with Fynd Create. Reported metric cards: 3x design output; 60% faster design timeline; 2x cost savings

How Mink Retail improved stock accuracy by 99.5% with Fynd WMS. Reported metric cards: 99.5% inventory accuracy; 30% improvement in store replenishment cycle time

How a women’s footwear brand reduced aged stock by 65% with Fynd WMS. Reported metric cards: 99.9% inventory accuracy; 65% reduction in aged stock; 80% resale rate on return

How Reliance Digital completed 1k+ exchange transactions in a month with Fynd SwapEasy. Reported metric cards: 1,000+ exchange transactions; ₹1.5 Cr+ total exchange value; ~₹14,000 average value per transaction; 600+ stores live

Mi Arcus launches a trendier kidswear collection while slashing design costs by 35% with Fynd Create. Reported metric cards: 35% cost savings; 2x more creative designs to choose from

Shipping simplified—West Elm cuts operational pain points by 80% with Fynd TMS. Reported metric cards: 90% on-time delivery rate; 80% fewer clicks to process shipments; 40% faster dispatch; 80% drop in operational pain points; 85% automation of shipment tasks

How The Pant Project used AI photoshoot to create a body-inclusive catalog in 4 days. Reported metric cards: 60% decrease in total photoshoot time; 40% decrease in photography budget; 4 days to deliver finished professional quality images; 0 photographer and model cost

Kalyan Silks - draping 3P marketplaces success by breaking transition to transformation. No structured growth-metric card is exposed on the hub record.

Ruosh scaled their omnichannel sales 300% with Fynd. Reported metric cards: 4 marketplace integrations; 35 omni-powered stores; 2,700+ styles live on marketplaces; $120,000 monthly online sales

What makes FILA run smoother?. Reported metric cards: 15% additional store sales; 58% growth in average monthly omnichannel sales in 2022; 20 omni-powered stores; $20,500 in 3-day pre-launch sale for FILA x BTS

How Campus Shoes achieved 3.6x increase in sales on the Uniket eB2B marketplace platform. Reported metric cards: 4x growth in no. of retailers on Uniket in 3 years; 10% reduction in returns & RTOs on Uniket in 3 years; 1,430+ styles live; $300,000 monthly revenue on Uniket

Learn how a homegrown Indian brand Tessera achieved 5-fold growth in just 60 days. No structured growth-metric card is exposed on the hub record.

How a fashion consultant generated 7.2% of a Superdry store’s sales with custom collection sharing. No structured growth-metric card is exposed on the hub record.

How Parishri Jewellery increased its revenue by 14X with an online store built on the Fynd Platform?. No structured growth-metric card is exposed on the hub record.

How Did Treatfully Yours Achieve a 52% Revenue Boost with Fynd Platform?. No structured growth-metric card is exposed on the hub record.

Game-changing solutions to challenges faced by sports merchandise brands. No structured growth-metric card is exposed on the hub record.

Fynding Success with Fynd Platform: BodyCafé. No structured growth-metric card is exposed on the hub record.

Digital Expansion of a Global Personal Care Brand in India. No structured growth-metric card is exposed on the hub record.

How omnichannel transformation led to a 200% increase in sales for Spykar. Reported metric cards: 10-15% additional store sales; 3-7% improvement in sell through at stores; 50% additional store sales during the pandemic

Octave & Mettle case study. Reported metric cards: 28% additional sales from omnichannel; 40+ omni-enabled stores; 34% growth in omnichannel sales on online marketplaces; 43% growth in omnichannel sales from Fynd Store OS; 7 live on top online marketplaces; 11,000+ styles live

The CMS marks this page published, but its title begins 'Test:' and its metric labels include 'test metric'; it is excluded from the normalized case universe.

Three embedded CMS records are draft and excluded: PUMA digital commerce growth, XYZ Brand, and Vision Activated partnership. The August Society story is a separate published record and is retained.