Indifi

Indifi offers collateral-free term loans, lines of credit, invoice discounting and merchant cash advances. The page reports 100,000+ loans, 400+ cities, 80+ active partners and 12+ industries; names financing and industry partners; says applications take under 10 minutes; and carries named Crown Cars and Klass Communication testimonials plus an ISO/IEC 27001:2013 claim.

Indifi describes itself as a data-analysis and loan-origination technology platform that takes applications to multiple lenders, which choose borrowers. It reports 100,000+ loans, 400+ cities, 80+ partners, 15 lenders and 12+ industries and names Alok Mittal, Siddharth Mahanot and CEO Sangram Singh.

The statutory return identifies Indifi Technologies Private Limited, CIN U74140HR2015PTC055588, incorporated 27 May 2015 and headquartered in Gurugram. At 31 March 2025 it owned 100% of Indifi Capital and 29.03% of Intellifi Technologies; its fully diluted cap table had no majority holder, with the largest disclosed stakes Alok Mittal 17.18%, BII 15.36% and India Advantage Fund S5 I 13.17%.

The governance hub publishes annual returns for 2021 through 2025 and current corporate notices; the 2025 return is the latest ownership document retained.

Indifi Capital identifies itself as a systemically important non-deposit-taking NBFC with RBI certificate B-14.03389.

The NBFC's Fair Practices Code names Indifi Technologies as its Lending Service Provider and distinguishes the technology/service layer from the regulated lender.

RBI lists Indifi Capital Private Limited, formerly Riviera Investors, as an Investment and Credit Company in the middle layer.

The 2026 governance policy classifies Indifi Capital as a non-deposit-taking systemically important NBFC in RBI's middle layer.

For FY2023-24 Indifi reported Rs2,089.1 crore disbursed across 42,892 loans, Rs2,180 crore AUM, 55,494 active loans, 85,000+ borrowers, 150 partners, 7,800+ pincodes and 25-month average tenure. The report describes machine-learning risk scores, partner APIs, eKYC/e-agreements, e-mandates, IVR and borrower self-service.

The product page offers up to Rs50 lakh, starting at 1.5% monthly, for 6-36 months, with processing up to 4% and 4% pre-closure; it says funds arrive within 48 hours after approval and final pricing depends on lender, borrower and tenure.

Indifi connects MSME applications to lending partners; lender approval is required. The page advertises up to Rs50 lakh, 48-72 hour processing and fees up to 4%.

Term loans are advertised up to Rs50 lakh, starting at 1.5% per month, for up to 36 months, with fees up to 4% and roughly three-day disbursal after requirements are met.

The line of credit advertises a limit up to Rs1 crore, starting at 1.5% monthly, one approval for 12 months, a 3% processing fee and interest only on the amount and days used.

Invoice discounting advances up to 90% of invoice value, with repayment when the client pays and a contract-specific service charge/discount rate; invoice ownership and collection remain with the merchant.

Merchant cash advance is POS-transaction based, advertises up to Rs50 lakh and 12 months, and recovers through daily deductions from POS receipts.

A second live MCA page advertises up to Rs1 crore, 1.5% monthly, 12 months and a 3% fee, conflicting with the Rs50 lakh cap on the other MCA page.

Indifi Pay provides a sanctioned credit line up to Rs1 crore for direct supplier/vendor payments from the app; interest is charged only for used amount and duration, and users can monitor payments.

Revenue-based financing advertises up to Rs2 crore, a flat fee and repayment as a percentage of revenue for qualifying recurring-revenue businesses; the page says calculator results are indicative and final offers require due diligence, with a two-to-three-week process.

Working-capital loans are advertised up to Rs1 crore, starting at 1.5% monthly, for up to 36 months and a 3% fee; the workflow is application, documents, sanction and disbursal through multiple lenders.

The FAQ states interest can start at Rs50 per day per lakh or 1.5% monthly on reducing balance, processing starts at 3%, APR may range 6-99%, repayments support E-Collect, NACH, cheque, Paytm and PhonePe, and Indifi Capital decides restructuring requests under policy and RBI rules.

The lender table identifies Indifi Capital and multiple external lenders with lender-specific amount, tenure, APR and rate ranges. Indifi Capital is shown up to Rs100 lakh, 36 months, APR 18-55.3% and rate 15-35%.

Applicants consent to bureau and CKYC access and sharing with financing partners. Any displayed offer is indicative and non-binding; final lender offers depend on due diligence.

Indifi supports digital loan-agreement execution through Aadhaar-based e-signature.

Indifi supports electronic NACH mandates for recurring loan repayment.

The privacy policy governs collection, processing and sharing of applicant, financial and transaction information for credit evaluation and servicing.

The terms capture explicit consent for access to and use of credit-bureau information for the lending application.

Indifi partners with online marketplaces, software companies and data providers to use business data for SMB lending; lender partners can use supply-chain borrower and transaction data.

Indifi distributes segment-specific finance through industry partners; current homepage logos include Flipkart, Amazon, Swiggy, FT Cash, DTDC, Pine Labs and BFDL.

Indifi targets Indian ecommerce merchants with financing for inventory and growth, using business and marketplace transaction traces in underwriting.

The Amazon seller loan advertises Rs50,000-Rs2 crore, starting at 1.5% monthly, 3% fee, up to three years and 4% pre-closure, with seller-vintage and marketplace-payout thresholds.

The Flipkart seller loan advertises Rs50,000-Rs2 crore, starting at 1.5% monthly, a 3% fee, up to three years, nil pre-closure and a 10-minute application with 24-48 hour processing.

The company press archive records a Rs340 crore Series D comprising Rs140 crore equity led by CX Partners and OP Finnfund and Rs200 crore debt, and historical distribution collaborations with Google Pay and Facebook.

BII says it led Indifi's USD21 million 2019 round with a USD15 million investment and currently marks the investment active.

BII records a USD4.93 million follow-on investment in Indifi in May 2023.

BII says Indifi aggregates platform and social data to identify borrowers and assess creditworthiness and records investments of USD14.5 million in 2019, USD3.5 million in 2021 and USD4.93 million in 2023.

The evaluation says Indifi identifies and assesses borrowers, provides loans directly or via partner lenders and manages the relationship end-to-end, focusing on food, retail and ecommerce; it describes typical loans around USD4,000-7,000.

Finnfund says Indifi raised USD19 million of Series D equity; OP Finnfund contributed USD4.9 million alongside CX Partners and existing investors BII, Omidyar, Elevar and Accel.

Google announced seamless repeat merchant loans powered by Indifi on Google Pay, while stating credit products are underwritten by regulated partner institutions and surfaced through Google Pay.

Shiprocket Capital lists Indifi among its NBFC partners. Shiprocket states it is a distribution partner, not a lender; lender partners have sole approval, term and disbursal discretion. Financing is revenue-linked and collateral-free for Shiprocket merchants, but no partner-specific economics or Indifi-attributable testimonial is disclosed.

The official LinkedIn page reports a 501-1,000 employee size band, Gurgaon headquarters, private ownership classification and 2015 founding; this is platform self-reporting, not audited headcount.

The canonical hub enumerates eight distinct named borrower or partner stories: HGR Logistics, Monocept, Gayatri Enterprises, Universal Sportsbiz, Biryani Blues, Kobster, Vega Air Travels and Pizza On My Plate.

Vendor-hosted story: a Rs25 lakh loan supported restarting 5 of 11 branches; HGR reports Rs1 crore additional monthly sales, 33% customer growth, 100% digital onboarding and later all branches operating. Measurement dates and raw inputs are absent.

Vendor-hosted story: Monocept used an invoice-discounting credit line that can advance up to 90% of invoice value and says the loan required no in-person meetings; growth benefits are qualitative.

Vendor-hosted story: the two-restaurant Surat operator received a short-term transaction-based loan and reported easier working-capital balance plus healthy footfall and margin; loan amount and outcome window are not disclosed.

Vendor-hosted partner story: USPL's suppliers with 45-60 day payment cycles can receive 70-80% of invoice value through an Indifi credit line, usually within 24 hours and digitally.

Vendor-hosted story: Biryani Blues/Thea Kitchen, described with 38 outlets, received a collateral-free loan based on delivery-partner and direct transaction traces; the customer reports limited documentation and repayments aligned to business transactions, without quantified outcome.

Vendor-hosted story: Kobster partnered with Indifi in November 2018 to bridge a 10-15 day supplier/customer credit gap on customer orders of Rs5-30 lakh. Vendor payment and credit-cycle improvement are qualitative.

Vendor-hosted story: a Rs15 lakh term loan paid to Vega's travel consolidator restored its offered credit period from 7 to 30 days; Vega reports 30-40% customer-base growth and opening one Ahmedabad office, without a measurement window or raw inputs.

Vendor-hosted story: a Rs35 lakh term loan enabled Pizza On My Plate to open three new outlets from a one-outlet baseline; the repayment schedule was three years and used an escrow arrangement. Earlier 1,000-to-6,000 order growth preceded the loan and is not treated as an Indifi outcome.