Customer case case · Rocketizer Intelligence

BProof grade

7Metrics retained

2Evidence records

AynaVendor

Reported outcomes

90 %Campaigns produced with AIThree months · Ayna quoting Aditya Birla FashionBaseline: The pre-Ayna share was not disclosed. · Formula: The 90% campaign share is directly reported without campaign counts, denominator or cohort method.

2880 hoursStaff-hours savedThree months · Ayna quoting Aditya Birla FashionBaseline: Total prior staff-hours were not disclosed. · Formula: The 2,880-hour saving is directly reported without total prior hours, staffing inputs or a calculation method.

132 hoursPost-processing hours reducedThree months · Ayna quoting Aditya Birla FashionBaseline: The total prior post-processing workload was not disclosed. · Formula: The 132-hour reduction is directly reported without total prior hours, task counts or a calculation method.

5 daysPost-shoot turnaround removedThree months · Ayna quoting Aditya Birla FashionBaseline: 5 · Formula: Five days removed is directly reported without event timestamps; the baseline is a stated duration rather than a replayable observation set.

9 USD_per_SKUPer-SKU shoot spendThree months · Ayna quoting Aditya Birla FashionBaseline: 12 · Formula: USD 9 is a direct approximate after-cost. The page separately conflicts between a 25% headline, a 20% CTA and approximate USD 12-to-USD 9 inputs.

90 %_plusModel-realism confidenceThree months · Ayna quoting Aditya Birla FashionBaseline: No prior confidence baseline was disclosed. · Formula: The 90%+ confidence claim lacks respondent count, instrument, sampling method and calculation.

1.6 xCTR liftThe sign-in testimonial gives no measurement window. · Ayna quoting Simran Bhatnagar, Aditya Birla FashionBaseline: The original CTR was not disclosed. · Formula: The 1.6x CTR lift lacks original CTR, campaign cohort, measurement window and calculation.

Context and boundaries

WorkflowReusable custom models–Background variations–Catalog and campaign image generation–Human creative QAAditya Birla Fashion reportedly moved most routine campaigns to AI, cut per-SKU spend and removed a five-day post-production wait.

ImplementationEcommerce and marketing teams shifted routine catalog and campaign visuals into Ayna while retaining real talent for ambassador or emotion-led campaigns.Three months

CaveatsVendor-hosted case with no customer-owned outcome page.–The source headline says 25% lower spend, while its closing CTA says 20%; the raw approximate move from $12 to $9 is retained.–The 1.6x CTR testimonial has no baseline or timeframe.vendor_owned

Source trail

Ayna Studio sign-in
Ayna Studio offers Google, Shopify or email sign-in, advertises 300+ AI models, 200+ templates and 500+ backgrounds, marketplace-ready exports for Amazon, Shopify and Myntra, and 120 free credits/12 free photos. It quotes Simran Bhatnagar of Aditya Birla Fashion reporting a 1.6x CTR lift.
company · accessed 2026-07-13
Aditya Birla Fashion cuts per-SKU photoshoot spend
Ayna says Aditya Birla Fashion used reusable models and scene variations across six labels. Over three months, it reports about 90% of campaigns AI-shot, 2,880 staff-hours saved, 132 post-processing hours reduced/five days removed, per-SKU cost moving from about $12 to $9, and 90%+ model-realism confidence. The headline calls the cost reduction 25%, while the closing CTA says 20%; both are retained as a source inconsistency. The page links live Louis Philippe and W storefront proof.
company · accessed 2026-07-13

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