Ayna

Ayna positions itself as an AI photoshoot, video and product-listing platform for fashion ecommerce teams. It says a garment image can become on-model photos, product video, AI-written titles and descriptions and a direct Shopify push; it targets D2C brands, marketplace sellers, manufacturers, retail groups, agencies and catalog teams, and claims 3,000+ fashion brands use it.

Ayna generates on-model and product photographs from flat-lay, ghost-mannequin or product shots. Users select model, background, pose, styling and accessories; outputs are catalog, PDP, advertising, social and marketplace ready and generate in minutes.

Ayna markets 1,000+ starting AI models across sizes, ages and skin tones, with 20+ configurable attributes and brand-locked models, poses and lighting reusable across catalogs. It says outputs use dimensions required by Shopify, Amazon, Myntra and Flipkart.

Ayna turns existing Ayna photoshoots into short product videos, runway turns, lifestyle scenes and reel-ready clips. Users choose images and a template or scene, then download 9:16, 1:1, 4:5 or 16:9 outputs for reels, ads and product pages.

After a photoshoot, Ayna assembles on-model images, titles, attributes and marketplace fields. For Amazon, Myntra, Flipkart and similar marketplaces, users review and export an Excel file and upload it themselves; for Shopify, Ayna explicitly supports publishing the product live in one click. This is the documented execution boundary: direct publishing is Shopify-only in the public evidence, while named marketplaces use export-and-upload.

Ayna's pricing page labels month-to-month Silver, Gold and Platinum at $14, $27 and $255 respectively. It separately labels annual-effective prices of $11, $21 and $210 per month, with annual cash bills of $132, $252 and $2,520 and a 17% annual-saving label; Enterprise is custom. Plans are credit-based and include increasing image/video allowances, resolution, bulk tools, seats, edits, turnaround and support SLAs. Image generation costs 10 credits at 2K; video credits vary by resolution and tier.

Ayna documents single and bulk uploads, supported garment categories and file requirements, image refinement, marketplace-specific crops for Myntra, Nykaa Fashion, Flipkart and others, reordering, naming and downloading PNG/JPG folders. The workflow explicitly downloads marketplace variations rather than publishing them.

Ayna describes Studio as a virtual photoshoot platform for generating fashion catalog and campaign images in seconds while reducing the time, cost and complexity of traditional studio and outdoor shoots.

The terms identify Ayna AI Pvt. Ltd. in Bangalore, describe professional/commercial Studio usage, credit-based plans and a 120-credit free trial, give users rights to generated images, permit download/upscale/crop/extend, and disclose variable AI accuracy for drape and fabric. The terms name legacy Essential, Advanced and Ultimate tiers, while the current pricing page uses Silver, Gold and Platinum.

Ayna AI Pvt. Ltd. says it is based in Bangalore and serves Europe, North America and India. It says uploaded images, outputs and models are not used for model training, uses AWS RDS encrypted infrastructure, restricts access to authorized support/development personnel, and lets users delete uploads, outputs, custom models or accounts.

Ayna lists sales and support addresses and an office at 2082, 24th Main Road, 1st Sector, HSR Layout, Bengaluru 560102.

Ayna Studio offers Google, Shopify or email sign-in, advertises 300+ AI models, 200+ templates and 500+ backgrounds, marketplace-ready exports for Amazon, Shopify and Myntra, and 120 free credits/12 free photos. It quotes Simran Bhatnagar of Aditya Birla Fashion reporting a 1.6x CTR lift.

Ayna's campaign page markets flat-lay-to-lifestyle photography, model/background replacement and brand-exclusive models. It quotes The Indian Garage Company using images in physical outlets, WomenLikeU using Ayna for website and advertising consistency, and Amit Bijaka for Lee and Wrangler reporting 6x CTR growth and time/cost savings. The page separately says 150+ brands, which conflicts in scope/date with the current homepage's 3,000+ claim.

Ayna's official case-study hub describes customer proof around catalog launch speed, per-SKU savings, marketplace readiness and approval workflows. The seven live detailed case URLs discovered from the hub and its case-page customer navigation are retained individually as AY-E015 through AY-E021.

Ayna says Indian apparel brand Adira replaced flat-lay-only catalogs with custom models, diverse poses and background presets. In one month it reports a 20% awareness lift, 3% month-over-month revenue growth and a 42.58% annualized projection; brand trust and representation are qualitative outcomes. Priya, Brand Manager at Adira, is the named speaker.

Ayna says Indian private-label manufacturer Brightline replaced physical sampling and agency shoots with print reimposition, custom models and marketplace-ready exports. Over one quarter, it reports cost falling from $4-$7 to $1 per image (87% reduction), collection photoshoots falling from 5-6 days to 1-2 hours (98% reduction/120x faster), products per cycle rising from 100-150 to 200-300, and 10-15 samples eliminated per collection.

Ayna says Crossroads moved Myntra-label catalog work to bulk generation and reusable templates. In one month it reports average time-to-live falling from 25 to 4 days (84%), per-style cost falling from about $10 to $5 while separately claiming a 47.1% reduction, designer preparation falling from 36 to 1.5 hours (95.8%), and 115 tees generated and prepared in about one week. The approximate cost endpoints imply about 50%, so 47.1% is retained as vendor-reported inconsistent math rather than an analyst-derived result. The page links live Myntra listings.

Ayna says Aditya Birla Fashion used reusable models and scene variations across six labels. Over three months, it reports about 90% of campaigns AI-shot, 2,880 staff-hours saved, 132 post-processing hours reduced/five days removed, per-SKU cost moving from about $12 to $9, and 90%+ model-realism confidence. The headline calls the cost reduction 25%, while the closing CTA says 20%; both are retained as a source inconsistency. The page links live Louis Philippe and W storefront proof.

Ayna says Indian apparel brand Sport Canvas launched 140 SKUs in three days with two people and zero physical shoots. The case gives a four-to-five-person traditional team comparator, implying a 50-60% team reduction, and estimates a traditional shoot-day cost at roughly INR 10,000; it does not disclose how many shoot days were avoided, so total avoided spend is unknown. Bulk uploads and generation were used, and 450 images were regenerated into a consistent look before go-live. The page links live Sport Canvas products.

Ayna says Zucchini uses bulk generation, consistent model sets and marketplace-ready exports for a 2,500+ SKU Myntra catalog. Over four months/one quarter, it reports 500+ SKUs per batch, 10x throughput, per-SKU cost falling from INR 100 to INR 90, and editor time falling from about 48 to three hours (16x). The page inconsistently describes the prior editor ceiling as 35-50 and 25-45 SKUs/day; both are preserved.

Ayna says two-person D2C brand Saree Haveli used Ayna for 95%+ of a 130+ SKU Shopify catalog. Over three months it reports Meta CTR of 7.5-12.9%, 62% inventory sell-through (INR 80,000 of INR 130,000), zero genuine returns, and a 5% first-month repeat rate. Comparisons with typical ecommerce CTR/return rates are vendor-supplied benchmarks, not independent baselines.

Ayna's official LinkedIn page identifies it as privately held, founded in 2023, headquartered in Bangalore and in the 11-50 employee band. A current company update separately reports 200+ Zucchini SKUs live on Myntra in three days, 4-7x faster go-live and 1.5x higher CTR; this is an additional vendor-social claim with a different scope from the detailed Zucchini case.

Investor Inflexor Ventures lists Ayna as a seed-stage portfolio company invested in during 2024 and identifies Aastha Rajpal as co-founder/CEO and Yash Bansal as co-founder/CTO.

Ayna co-founder and CEO Aastha Rajpal announced a $1.5 million seed round led by Inflexor Ventures with participation from FAAD Network and Lead Angels.

Ayna's client showcase links live products carrying Ayna-attributed imagery across named brands and marketplaces, including Seen Unseen, Zucchini, Monte Carlo, Globus, MuscleMind, DMD Clothing, The Indian Garage Company, Love Vianna, Magis Clothing, Sport Canvas, Tayara, Tutto GT, KABAYARE, Mast & Harbour, W, Zuzuberry, Louis Philippe and others. It demonstrates live catalog usage but does not independently quantify outcomes.

Ayna documents persistent custom-model creation using gender, age, ethnicity, body type, skin tone and appearance attributes; generated models are named, saved to the user's library and reused in later photoshoots.