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Index/case studies/ayna saree haveli

Proof grade B

Saree Haveli

Saree Haveli reportedly generated 95%+ of its catalog with Ayna and recorded strong CTR, 62% sell-through and zero genuine returns in three months.

Ayna dossier →
BProof grade
6Metrics retained
1Evidence records
AynaVendor

Reported outcomes

95 %_plusCatalog generated via AynaThree months · Ayna quoting Saree HaveliBaseline: No pre-Ayna catalog share was disclosed. · Formula: The 95%+ catalog share is directly reported without an exact SKU numerator, denominator or calculation.
7.5–12.9 %Meta campaign CTRActive campaigns during first three months · Ayna quoting Saree HaveliBaseline: The source compares against a vendor-supplied 1-2% industry benchmark, not the customer's own baseline. · Formula: The source reports a range and a vendor-supplied industry comparator without one normalized point, customer baseline or calculation.
62 %Inventory sell-throughThree months · Ayna quoting Saree HaveliBaseline: No prior sell-through baseline existed for the new brand. · Formula: 80000 / 130000 * 100 = 61.5385%, consistent with rounded 62%
80000 INRInventory value soldThree months · Ayna quoting Saree HaveliBaseline: INR 130,000 is the inventory-value denominator, not a pre-Ayna outcome baseline. · Formula: INR 80,000 sold is directly reported; INR 130,000 is denominator context for the companion sell-through metric, not a before-state.
0 %Genuine product return rateThree months · Ayna quoting Saree HaveliBaseline: The new brand had no pre-Ayna return baseline; the page uses a vendor-supplied industry comparison. · Formula: The zero is an explicit source-reported value, but the order denominator, return-count definition and calculation are not disclosed.
5 %First-month repeat rateFirst month · Ayna quoting Saree HaveliBaseline: The new brand had no prior repeat-rate baseline. · Formula: The 5% rate is directly reported without customer numerator, denominator or calculation method.

Context and boundaries

WorkflowConsistent AI model set–Custom backgrounds–On-demand regeneration–Shopify catalog imagerySaree Haveli reportedly generated 95%+ of its catalog with Ayna and recorded strong CTR, 62% sell-through and zero genuine returns in three months.
ImplementationThe founder and spouse used three models and custom backgrounds across a 130+ SKU catalog.Three months
CaveatsVendor-hosted case with no customer-owned outcome article.–The 1-2% CTR and 25-30% return comparisons are vendor-supplied industry benchmarks.–The title says sells out, while the quantified result is 62% sell-through in three months; the title is not treated as 100% sell-through.vendor_owned

Source trail

  1. Saree Haveli launches and sells out without a physical shoot

    Ayna says two-person D2C brand Saree Haveli used Ayna for 95%+ of a 130+ SKU Shopify catalog. Over three months it reports Meta CTR of 7.5-12.9%, 62% inventory sell-through (INR 80,000 of INR 130,000), zero genuine returns, and a 5% first-month repeat rate. Comparisons with typical ecommerce CTR/return rates are vendor-supplied benchmarks, not independent baselines.

    company · accessed 2026-07-13
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