RIntelligence
BProof grade
9Metrics retained
1Evidence records
BIKVendor

Reported outcomes

1000000 followers (approximately)Instagram follower baseFollower count as-of date is not disclosed. · BIK / Manifest AIBaseline: Customer scale, not a BIK outcome. · Formula: The case says approximately one million followers; normalized to 1,000,000 as an approximate value.
38 x (up to)Email campaign ROICampaign set and dates are not disclosed. · BIK / Manifest AIBaseline: Email campaign spend · Formula: Revenue numerator, spend denominator, costs and attribution method are not disclosed.
27.5 % averageEmail campaign read rateCampaign set and dates are not disclosed. · BIK / Manifest AIBaseline: No previous read rate is disclosed. · Formula: Delivered-message denominator and bot/privacy handling are not defined.
33 x (up to)WhatsApp campaign ROICampaign set and dates are not disclosed. · BIK / Manifest AIBaseline: WhatsApp campaign spend · Formula: Revenue, message/plan cost and attribution details are not disclosed.
80 %WhatsApp campaign read rateCampaign set and dates are not disclosed. · BIK / Manifest AIBaseline: No previous rate is disclosed. · Formula: Delivered-message denominator is not disclosed.
10000 tickets per month (minimum)Support tickets centralizedMonthly; specific months not disclosed · BIK / Manifest AIBaseline: Deployment volume, not an outcome uplift. · Formula: 10k+ normalized as a minimum of 10,000 per month.
700 inquiries (minimum)Instagram pricing inquiries automatedThe article does not state whether this is per post, campaign or period. · BIK / Manifest AIBaseline: Automation volume, not a before/after outcome. · Formula: 700+ normalized as a minimum of 700.
40 %Instagram automated-inquiry read rateMeasurement period is not disclosed. · BIK / Manifest AIBaseline: No prior rate is disclosed. · Formula: Message and denominator definitions are not disclosed.
5 daysAbandoned-cart retargeting durationFrom cart abandonment · BIK / Manifest AIBaseline: Configured journey duration, not an achieved outcome. · Formula: Configured duration stated directly.

Context and boundaries

Workflowcustomer_support_and_service–marketing_engagement_and_campaigns–workflow_automation_and_ai_agentsRFM campaigns, multichannel helpdesk, Instagram inquiry automation and pre/post-sale journeys.
Implementation?The article is dated 2024-12-04 but gives no overall measurement window.
CaveatsAll results are vendor reported; ROI formulas, attribution windows and outcome cohorts are not disclosed.vendor_owned

Source trail

  1. Deyga Cosmetics case study

    Deyga used RFM email/WhatsApp campaigns, centralized multichannel support, Instagram automation and pre/post-sale journeys. BIK reports email 38x ROI and 27.5% read rate, WhatsApp 33x ROI and 80% read rate, 10,000+ monthly tickets, 700+ automated pricing inquiries and a 40% Instagram read rate.

    company · accessed 2026-07-13
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