BIK

BIK currently positions itself as an agentic AI CRM for ecommerce with 100+ ready commerce agents or merchant-built agents spanning acquisition, retention, order management, helpdesk, gamification, CDP, analytics, Agent Studio and campaigns. It claims 500+ global brands and more than $100 million driven with BIK, and describes goals, success criteria and instructions as agent inputs. The page also names AI Summary, Translator, Assistant, Classify, Reply and Product Recommendation functions, an open API platform, Recode proof and three additional customer testimonial cards.

BIK identifies Sonakshi Nathani as cofounder and CEO and Ashutosh Singla as cofounder and CTO, lists eight functional leaders, and says its mission is conversational-commerce infrastructure. Its timeline labels 2022 as product launch, 2023 as profitable growth, 2024 as being on track for $5M+ revenue and 2025 as an aim for $10M+; the latter two are retained as dated projections, not current achieved revenue. Investor names are not text-labelled on the page.

The policy identifies Bikayi, Inc. as platform company and data controller, says it may transfer data to an Indian subsidiary, and names Comida Technologies Private Limited as Indian grievance entity. It describes collection of customer identity, interaction, transaction and application data, machine-learning use with human involvement or low privacy impact, and data-controller/processor boundaries.

The India agreement identifies Comida Technologies Private Limited as the contracting company. Services, prices and term are set case by case in an order form or subscription plan; extra services can cost extra; GST applies; default renewal is annual unless the order form says otherwise; cancellation notice is 30 days; rates may change on renewal. India law and Bengaluru courts govern.

The listing names developer Manifest AI, says the app launched 9 May 2023, and showed 4.8 from 129 reviews at access time. It is free to install with additional usage charges and covers WhatsApp, Instagram, email and SMS, two-way revenue journeys, campaign AI generation, cart recovery, order confirmation/tracking, recommendations and winback. Merchant reviews show both long-lived adoption and a current complaint about three-month advance payment and delayed onboarding.

BIK documents prebuilt/customizable WhatsApp flows for welcome, product-view and keyword nudges, catalog browsing, checkout, restock, abandoned cart/checkout, payment confirmation, order details, reviews, upsell/cross-sell and winback. Customers can browse, add to cart and purchase in chat; chatbot responses use Shopify and ecommerce-app data and route complex questions to agents.

Instagram automations can trigger on DMs, comments, ads, Reels, reactions and story mentions; reply, capture and qualify leads; browse products; run checkout/payment confirmation; write influencer leads to Google Sheets; retarget through WhatsApp/email; route difficult inquiries; and expose journey analytics.

BIK provides a no-code email editor, action-based audience segmentation, automated welcome and cart journeys, campaign analytics, dynamic Shopify product suggestions, discount codes and timers, plus in-house deliverability and marketing guidance. It markets promotional, product-update, newsletter and transactional email use cases.

The CDP centralizes social, Shopify and uploaded customer data; provides 360-degree views, ecommerce filters, unlimited segments, RFM analysis, campaign-impact reporting, deduplication and export. It is positioned for brands of all sizes, but no persistent cross-session agent-memory architecture is documented.

Store-activity automations trigger on page views, product search and cart abandonment, then reach the lead through WhatsApp or email. Journey analytics expose revenue, orders, unique customers, read and click rates; merchant selection of trigger, content and channel remains a configured workflow boundary.

The helpdesk unifies multiple channel inboxes; brings Shopify products and shopper history into the agent view; lets agents recommend and share products, update orders and issue refunds; supports proactive chat campaigns, auto-assignment, quick replies, after-hours bots, snoozing and analytics. Public copy does not detail refund approval or reversal controls.

The AI Assistant loops with customers using FAQs, files, fetched links and synced product catalogs; automatically sends product cards on WhatsApp and Instagram; supports custom prompts; remembers conversation history within the session; and exits for human intervention or out-of-context queries only after the user clicks an exit button. It cannot analyze images and may choose arbitrarily among conflicting sources.

For high-buying-intent WhatsApp or Instagram chats assigned to an agent, AI generates up to ten relevant product cards and draft copy. An agent must review and manually send; recommendations are never auto-sent, appear only once per session, and are controlled by a store-admin toggle.

Helpdesk AI analytics track sessions, fully automated tickets, time saved, labels, sentiment, agent adoption, summarize/rephrase/generate usage and AI-assisted tickets/replies. Journey AI analytics track interacted customers, attributed revenue, links clicked and product cards sent.

Journey AI performance analytics expose unsatisfactory responses, automated tickets, message and session measures, conversation length, interaction time, intent splits and satisfactory-versus-unsatisfactory breakdowns. This is live production monitoring/evaluation, not evidence of a pre-deployment benchmark or safety test suite.

Voice AI is an automated outbound-calling feature currently limited to abandoned checkout and enabled through BIK support. Merchants configure business facts, policies, COD, discounts, pitch, identity, voice, audience, language, regions, schedule and retry settings; the documented defaults cap duration at 200 seconds and concurrent calls at five.

The outbound agent calls abandoned-checkout customers without human agent involvement, handles objections using order/customer context, offers configured discounts, updates addresses and creates draft orders. Outcomes branch to COD order, payment link, no answer/order and address states. A subsequent Complete Draft Order API action is required, and shipping charges must be applied separately. Logs include call status, order/payment/address outcome, duration and recording.

BIK lists direct integrations for Unicommerce, Razorpay, HubSpot, Freshdesk, SendGrid, Textlocal, TrustSignal, Exotel, Shopflo, Nector, Judge.me, Google Sheets, GoSwift, Zapier and checkout partners GoKwik, Razorpay Magic, Zecpe and Xpresslane. Developer surfaces include message APIs, event-ingestion APIs and flow-trigger APIs.

The Shopify app connects orders, customers, products, discounts, analytics and online-store data; initial sync takes two to 24 hours and has no integration fee. BIK explicitly says it does not automatically change the Shopify store and that its Shopify-derived insights/recommendations are informational, an important boundary distinct from configured flows that do update orders.

BIK provides prebuilt Shiprocket journeys. A merchant creates Shiprocket API credentials, inserts them into a BIK REST block, and sends Shiprocket webhook events to a BIK journey, enabling real-time shipping-update triggers and journey analytics. No commercial partnership economics or cross-merchant Shiprocket graph use is disclosed.

The flow confirms COD orders, adds Shopify tags/notes, conditionally updates addresses before fulfilment, offers merchant-configured COD-to-prepaid discounts and Razorpay payment links, and cancels Shopify orders with captured reasons. It notes Shiprocket can sync orders by BIK-added tags and that external-platform changes may require a Growth Strategy Manager.

ClickPost can send direct shipping events into BIK and trigger NDR flows for address problems, rejection, unreachable/unavailable customers and other failures. The BIK journey asks for address verification, rescheduling or redelivery; setup is paid/credentialed and direct-update enablement requires the Growth Strategy Manager.

A live Shopify/Razorpay flow lets shoppers browse and add products, choose URL or in-chat checkout, use or edit Shopify addresses, choose COD/prepaid, receive bill/discount/tax/shipping details, confirm COD or pay a link, and receive payment confirmation. Shopflo checkout links are also supported; merchants/GSM configure messages, charges and discounts.

Campaigns send on one channel at a time and suppress opted-out customers. BIK attributes orders to the most recent WhatsApp, email or SMS campaign received in the preceding 14-day click-based window. Campaign pricing depends on channel, volume and contract/plan; per-message WhatsApp and email prices sit in the customer contract.

Third-party applications can start BIK journeys through generated webhook URLs or a flow API. Merchants map identifiers and payload variables into customer, order and product variable sets, producing deterministic external-event orchestration.

Journey builders can call merchant REST APIs using GET, POST or PUT with headers, JSON parameters and response-variable mapping, then branch through success/failure nodes and use returned values in later messages.

BIK operates technology- and agency-partner tracks. Applicants are reviewed within a week, onboarded with a partnership manager and offered weekly refresher training; the page markets client and partner revenue growth but does not disclose rev-share terms.

YC identifies BIK as an active Summer 2020 company founded in 2019, located in San Francisco, with team size 55 and founders Sonakshi Nathani and Ashutosh Singla. The current portfolio description calls it an agentic AI CRM; its company launch describes train-once/deploy-across email, text, Instagram, Messenger, WhatsApp and website, with white-glove setup, no onboarding cost and beginning with one agent.

The full official BIK case tag spans three pages and enumerates 15 distinct named case URLs: Enamor, Deyga Cosmetics, Tata Simply Better, Kushal's, Gillori, Lo! Foods, DiabeSmart, Fire-Boltt, Zlade, Silver Oak, Livspace, Dr Trust, Recode Studios, Bathla and Winston.

Enamor used spin-to-win website lead capture, WhatsApp reward reminders and event-based product/cart/checkout retargeting. BIK reports a 40% interaction rate across website visitors and 6% of total D2C revenue from the welcome pop-up journey; cohort, attribution formula and measurement dates are not disclosed.

Deyga used RFM email/WhatsApp campaigns, centralized multichannel support, Instagram automation and pre/post-sale journeys. BIK reports email 38x ROI and 27.5% read rate, WhatsApp 33x ROI and 80% read rate, 10,000+ monthly tickets, 700+ automated pricing inquiries and a 40% Instagram read rate.

Tata Simply Better used managed email warm-up, RFM campaigns, multichannel support, gamified pop-ups and lifecycle journeys. BIK reports 39x email ROI, 46x WhatsApp ROI, 85% WhatsApp opens, 31% visitor interaction, 5% traffic capture, up to 97% cart-flow deliverability, doubled D2C revenue within three months and 34% D2C revenue contribution.

BIK reports 13.9% of Kushal's revenue, 74% CSAT with 51 agents and 14.7% of support handled by chatbot, with the rest passed to agents. The case says the bot keeps context between marketing and support but publishes no measurement window or calculation.

Gillori replaced fragmented marketing with BIK segmentation, faster campaign execution, Instagram automation, Shopify pop-ups and multichannel journeys. The vendor reports 60% overall revenue growth in one month, about 40% total-revenue contribution, 12% revenue from email, 23% from omnichannel marketing at 63x ROI, 15% from abandoned-cart journeys, over 90% click-to-visit, 42% of new customers from lead magnets and 21% revenue from automated journeys.

Lo! Foods used WhatsApp and SMS education/restock journeys beginning seven days after delivery and continuing over 14 days. BIK reports a 41.5% repeat rate but gives no prior repeat-rate baseline, cohort or measurement window.

DiabeSmart used a WhatsApp-connected diet-plan lead pop-up and Shopify event-triggered WhatsApp/SMS retargeting over one week. BIK attributes about 15% of monthly revenue to lead pop-ups and 25% to automated journeys; the headline calls this '25% higher revenues' while the body describes revenue contribution, not a 25% uplift.

Fire-Boltt integrated Instagram and Shopify for DM product browsing/purchase, comment automation, email retargeting and a multichannel inbox. BIK reports 3,000+ automated queries per week, 80% repeated-query automation, 97% email delivery, 70% opens and 30% of social-channel revenue from Instagram; 100+ weekly human hours is a counterfactual estimate.

Zlade used lead pop-ups, WhatsApp journeys, marketplace QR/review capture, campaigns and CRM. BIK reports 5% of visitors captured as leads, 20% seven-day lead conversion, thousands of monthly Amazon reviews, 4x customer-data capture, up to 85% read rate, up to 89x campaign ROI, 58% more chats handled, doubled revenue in one month, 40% monthly-revenue contribution from pop-ups and 74x overall ROI.

Silver Oak used Facebook/Instagram click-to-WhatsApp ads, a qualifying bot, Salesforce lead creation and broadcast retargeting. BIK reports 26x conversion acceleration and 32% lower CAC, without absolute conversion or cost baselines.

Livspace's Singapore division used a WhatsApp widget, Salesforce integration, contextual journeys, qualification and retargeting. BIK says implementation took two working weeks and reports 40% lower support-agent hiring cost and 20% higher conversions; no absolute baselines or measurement window are given.

Dr Trust used website gamification and personalized WhatsApp discount/reminder flows. BIK reports conversion up to 3% and sales up 40%. The headline says BIK contributes 60% of monthly revenue, while the result wording ambiguously says the flow helped in 'increasing its 60% monthly revenue'; this is preserved as contradictory/unclear rather than harmonized.

Recode used post-purchase WhatsApp/email automation, gamification and marketplace-package QR capture. BIK reports repeat purchase increasing from 20% to 70%, 76% of message recipients reordering or choosing another variant, 86% QR lead capture and 30% more revenue by redirecting purchases from marketplaces to the website.

Bathla used BIK-managed WhatsApp broadcasts and multichannel CRM. The headline and customer quote describe a 7.5x revenue boost within four weeks, while the result describes 7.5x ROI on broadcasts; revenue multiple and ROI are not interchangeable, so the contradiction is retained. The customer quote is hosted by BIK, not on a customer-owned surface.

Winston used click-to-WhatsApp ads, chatbot purchase, CDP retargeting and Meta audience feedback. The body reports conversion increasing from about 2% to 8%, four-times ad performance, 11x ROAS and migration of 90% of Facebook ad spend to CTWA. The headline instead says 30x ROI; it is retained as a contradictory headline claim.

BIK says it supports 300+ journey types and scores merchant automation maturity across configured journeys and features such as AI templates, AI agents, anonymous recovery, discounts, retry and multichannel execution. The score is an operational-adoption measure, not an evaluation of agent correctness or business impact.

Price Please AI classifies comment tone and maps relevant products from captions to Instagram posts/reels. It is limited to stores below 5,000 products, requires captions, and exposes manual override, so it is recommendation/mapping support rather than unrestricted autonomous catalog editing.

BIK offers Shopify and script-injected non-Shopify spin-wheel and scratch-card widgets, merchant-defined rewards/discounts, lead capture and conversion analytics. Non-Shopify reward handling can require custom integration and BIK support.