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Proof grade B

Winston

Click-to-WhatsApp ads, in-chat purchase, CDP retargeting and Meta audience feedback.

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BProof grade
6Metrics retained
1Evidence records
BIKVendor

Reported outcomes

2 % average (approximately)Pre-BIK Facebook/Instagram ad conversion rateBaseline campaign period is not disclosed. · BIK / Manifest AIBaseline: This metric is the baseline. · Formula: Landing-page conversion event and denominator are not defined.
8 %CTWA conversion rateAd-test period is not disclosed. · BIK / Manifest AIBaseline: Approximately 2% prior ad conversion rate · Formula: Conversation, order and attribution definitions are not disclosed.
4 xConversion performance multipleAd-test period is not disclosed. · BIK / Manifest AIBaseline: Approximately 2% prior conversion rate · Formula: 8% divided by 2% equals 4x; both figures are vendor reported.
11 x ROASCTWA return on ad spendAd-test period is not disclosed. · BIK / Manifest AIBaseline: CTWA ad spend · Formula: Attributed revenue and spend boundaries are not disclosed.
90 %Facebook ad spend migrated to CTWAMigration date is not disclosed. · BIK / Manifest AIBaseline: Adoption allocation, not before/after outcome. · Formula: Spend period and account scope are not disclosed.
30 x ROIHeadline ROI claimHeadline gives no period. · BIK / Manifest AIBaseline: Unspecified investment · Formula: The body reports 11x ROAS and never substantiates 30x ROI.

Context and boundaries

Workflowcatalog_content_and_merchandising–finance_reconciliation_and_payouts–marketing_engagement_and_campaigns–personalization_and_recommendationsClick-to-WhatsApp ads, in-chat purchase, CDP retargeting and Meta audience feedback.
Implementation?The article is dated 2024-06-09 but does not disclose the ad-test duration.
CaveatsThe page title says 30x ROI; the body reports 11x ROAS. The body metric is retained as the operative achieved result and the title as a contradiction.vendor_owned

Source trail

  1. Winston case study

    Winston used click-to-WhatsApp ads, chatbot purchase, CDP retargeting and Meta audience feedback. The body reports conversion increasing from about 2% to 8%, four-times ad performance, 11x ROAS and migration of 90% of Facebook ad spend to CTWA. The headline instead says 30x ROI; it is retained as a contradictory headline claim.

    company · accessed 2026-07-13
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