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Index/case studies/haptik kotak life insurance whatsapp flows based lead gen

Proof grade B

Kotak Life Insurance — WhatsApp Flows lead generation

How Kotak Life Used WhatsApp Flows to Scale Lead Generation by 400%

Jio Haptik dossier →
BProof grade
6Metrics retained
1Evidence records
Jio HaptikVendor

Reported outcomes

56 percentAverage conversation rate on WhatsAppThe measurement window was not disclosed. · Jio HaptikBaseline: The pre-Haptik baseline and comparison cohort were not disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.
400 percentIncrease in lead countThe measurement window was not disclosed. · Jio HaptikBaseline: The pre-Haptik baseline and comparison cohort were not disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.
3 xRepeat customersThe measurement window was not disclosed. · Jio HaptikBaseline: The pre-Haptik baseline and comparison cohort were not disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.
150 percentIncrease in interaction volumeThe measurement window was not disclosed. · Jio HaptikBaseline: This is a direct scale, adoption, capacity, or implementation snapshot; no before-state is applicable or disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.
75 percentReduction in dropout rateThe measurement window was not disclosed. · Jio HaptikBaseline: The pre-Haptik baseline and comparison cohort were not disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.
60 percentImprovement in customer connects versus webThe measurement window was not disclosed. · Jio HaptikBaseline: The pre-Haptik baseline and comparison cohort were not disclosed. · Formula: Haptik reports this value directly but does not disclose source records, counting rules, denominator, or calculation method.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–sales_lead_and_conversational_automationHow Kotak Life Used WhatsApp Flows to Scale Lead Generation by 400%
Implementation?The case page does not disclose a single complete measurement window.
CaveatsVendor-hosted case evidence only in the frozen official corpus; no customer-owned or regulator confirmation was used, so the case is not grade A.vendor_owned

Source trail

  1. How Kotak Life Used WhatsApp Flows to Scale Lead Generation by 400%

    Vendor-hosted case page. Reports the deployment and normalized metrics for Kotak Life Insurance — WhatsApp Flows lead generation; source is Haptik-owned and does not by itself qualify for proof grade A.

    company · accessed 2026-07-13
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