Jio Haptik

Jio Haptik currently presents a portfolio of AI Customer Service, Sales, Booking and Lead Qualification Agents, Agent Builder, Smart Agent Chat, Agent Analytics, Contakt, consulting and Interakt. It markets web, messaging and voice deployment, model choice, enterprise-knowledge ingestion, multiple RAG systems, product-catalog recommendations, human handoff, multi-step actions and operational dashboards.

The current customer-service agent ingests unstructured enterprise knowledge, applies guardrails, retains multi-turn and past-interaction context, works across text and voice in 100+ languages, follows up with customers and integrates messaging, CRM, live-chat, payment, knowledge and ticketing systems. Listed use cases include recommendations, order tracking and updates, returns and refunds, loyalty, payments, booking, claims and policy support; downstream authority remains dependent on integrations and enterprise rules.

The current sales agent supports catalog search and filtering, recommendations, product comparison, buying guidance, proactive offers, back-in-stock messages, post-purchase help and upsell or cross-sell based on purchase and preference context. The page establishes conversational sales assistance and outreach, but does not prove independent price mutation or checkout authorization in every deployment.

The booking agent confirms, cancels, reschedules and reminds customers about appointments across chat, voice and web. It claims 100+ integrations, including CRM and payment gateways, real-time booking and lead sync, 100+ languages and enterprise-specific configuration.

The current lead agent answers questions, captures details, performs follow-ups, books test drives, site visits or consultations, personalizes recommendations and offers, qualifies prospects and hands them to sales. It operates across websites, social channels, chat and voice and exposes funnel and completion dashboards.

Agent Builder lets enterprises define an objective, connect a toolkit and specify instructions, steps, rules and logic. Tooling can fetch real-time data over APIs, execute custom logic, search the web and render dynamic UI; builders can choose GPT, Llama or Claude, ground agents in enterprise data, apply guardrails and deploy across chat, web and voice. This establishes configurable workflows and tool orchestration, not explicit agent-to-agent delegation.

Voice AI Agents automate inbound and outbound calls on telephone, apps and web for qualification, recommendations, bookings and support. They can create tickets, log CRM leads and use real-time API data in multi-step workflows, operate in 100+ languages and hand low-confidence conversations to humans. The vendor characterizes supported actions as end-to-end, while enterprise systems and configured policies remain authoritative.

Smart Agent Chat is an omnichannel human-agent workspace with AI conversation summaries, response recommendations, tone assistance, CRM context, human pickup, transcript webhooks, queues, SLA alerts, surveys and analytics. It lists Salesforce, Zendesk and Zoho integrations, custom admin roles, permissions and PII masking.

The analytics product provides real-time bot and agent performance, custom dashboards, summaries, sentiment, funnels, completion and drop-off views, failed-message analysis, response assistance and AI recommendations for staffing and KPI improvement. It supports operational monitoring and partial evaluation, but no public full trace, per-action cost or systematic safety-benchmark methodology was found.

Haptik's enterprise WhatsApp surface combines AI agents, product catalogs, WhatsApp Flows, Payments, Click-to-WhatsApp Ads, message analytics, qualification, sales, post-purchase support and booking. Its FAQ says agents execute multi-step tasks using backend data and hand conversations to humans when needed. Generic outcome cards omit a complete cohort and calculation method.

The Instagram product automates direct messages, story-mention responses and post-comment responses, supports product discovery, questions and offers, can trigger customized messages and route shoppers to checkout, and permits human agents to join. The page design and terminology are older than the current AI-agent portfolio, so it is not used to infer new agent semantics beyond these listed channel actions.

The conversational-commerce solution supports product browsing and comparison, reviews, cart addition and payment on messaging channels, plus cart-abandonment outreach, product recommendations and upsell or cross-sell. Execution relies on the connected catalog, commerce and payment systems; no independent product-price change or inventory allocation is described.

Haptik says it connects to software exposed through APIs and supports multiple authentication and transport protocols. The current inventory names WhatsApp, Instagram, Facebook, Google Business Messages, SMS, Teams and LINE plus Shopify, Magento, Fynd, CleverTap, HubSpot, Zendesk, Salesforce, Zoho, Freshdesk, NICE CXone, Genesys, LeadSquared, Gorgias and Twilio.

Contakt is currently marketed as Haptik's generative-AI customer-support suite spanning a website knowledge agent, personalized support and buying recommendations, escalation, agent copilot, omnichannel inbox, conversation summaries, sentiment and custom analytics. It is a Haptik product bundle, not a separately evidenced company.

Haptik currently markets Interakt by Haptik as a full-stack WhatsApp and RCS platform with campaigns, out-of-box connectors, event workflows, product catalogs, analytics and Click-to-WhatsApp Ads. Interakt is treated as a product line of Jio Haptik; its self-serve packaging is not generalized to core enterprise Haptik products.

Interakt says it was launched by Reliance Jio-Haptik in 2020 for SMB and D2C businesses, calls itself a product by Jio Haptik and describes official WhatsApp API distribution. Its marketing reference to an own corporate identity does not override the current legal and privacy terms identifying Jio Haptik Technologies Limited.

The current pricing page displays monthly, quarterly and annual billing with listed discounts; Growth at USD 55 per month, Advanced at USD 69 per month and Enterprise by quote, while a Sales CRM section shows INR 2,499 per month plus taxes for five agents and INR 499 per added agent. It lists campaigns, inbox, chatbot and branching automation, catalogs, native payments, APIs and webhooks by plan. The mixed regional currency and product sections must not be treated as one universal price card.

Interakt offers a 14-day free trial, says businesses can begin within minutes and includes support without an extra charge. These self-serve onboarding statements apply to Interakt, not necessarily Haptik enterprise deployments.

The current Interakt directory labels native and API-powered connections across Shopify, WooCommerce, payment providers, CRM, Unicommerce, Pickrr, Return Prime, Zapier and Make. No Shiprocket entry appears in the capped current inventory; this is absence from the enumerated surface, not explicit evidence that no custom API integration is possible.

Haptik claims ISO/IEC 27001:2022 certification, HIPAA, GDPR, CCPA and PDPA alignment, access control, anonymization, quarterly audits, AWS and Azure deployment, encryption in transit and at rest, FIPS 140-2 use, 99.9% uptime and critical-incident response. These are vendor security statements; deployment-specific scope and contractual applicability require diligence.

The official certificate identifies Jio Haptik Technologies Limited and includes design, development and delivery of conversational-AI products and solutions, including Contakt and Interakt, in scope. Certification validity and deployment-specific applicability should be verified from the artifact rather than generalized from product copy.

The policy identifies Jio Haptik Technologies Limited as the platform operator and describes collection, use, retention and user rights. The body says it was last updated on 21 January 2022 while the page footer says November 2025; both dates are preserved as an unresolved page-level contradiction.

The audited subsidiary statements identify Jio Platforms Limited as holding company and Reliance Industries Limited as ultimate holding company; Jio Platforms held 100% of equity at 31 March 2025. FY2024-25 revenue from operations was INR 23,106 lakh, total income INR 23,230 lakh, profit before tax INR 2,300 lakh and profit after tax INR 1,658 lakh. FY2023-24 comparatives were INR 15,614 lakh revenue and INR 1,124 lakh profit after tax. The statements name CEO Ahshad Jussawalla, directors Sanjay Mashruwala, Jyotindra Thacker, Kiran Thomas and Aakrit Vaish, CFO Ravi Karia and company secretary Avani Gangapurkar at signing. They do not disclose employee headcount or product-level Interakt revenue.

Reliance's 2021 results release described Haptik as Jio Platforms-owned and said it launched Interakt for MSMEs as an API solution provider combining CRM, campaigns, marketing automation and a WhatsApp sales channel. This is strong ownership and product-lineage evidence, but historical rather than proof of every current feature.

Haptik says the business was founded in 2013 by Aakrit Vaish and Swapan Rajdev. The current page names Ahshad Jussawala as CEO, Saumil Shah as CTO, Pooja Modi as VP and Business Head and Rupesh Maheshwari as CFO, and displays a 200+ people claim. The last claim conflicts with the company's historical 2022 statement of 400+ worldwide and is therefore retained as a current page claim rather than an audited count.

The statutory annual return records CIN U72900GJ2013PLC107560, incorporation on 18 January 2013, an unlisted Indian public company and an Ahmedabad registered office. It reports FY2023-24 turnover of INR 178.04 crore, which is not reconciled to the audited statements' INR 156.14 crore revenue from operations or INR 156.55 crore total income; audited financial-statement measures are preferred for financial comparison.

Reliance announced a business-transfer agreement between Reliance Jio Digital Services Limited and Haptik Infotech Private Limited. It described about INR 700 crore total transaction size including growth investment, INR 230 crore initial business-transfer consideration and an expected roughly 87% fully diluted Reliance holding. This legal transfer history should not be simplified into a INR 700 crore pure acquisition price or a claim that the two entities were always identical.

Haptik's transaction post says Times Internet invested in 2016 and exited through the 2019 Reliance Jio transaction. It does not disclose the 2016 investment amount, so no amount or total funding figure is inferred.

Haptik lists a Mumbai operating office and describes coverage for APAC, EMEA and North America, including Reliance entities in the United States and Singapore. The legal registered office remains Ahmedabad under the audited filing.

Haptik offers managed enterprise services spanning problem selection, proof of concept, customization and integration, testing, deployment and monitoring. Managed implementation must be distinguished from self-service product capability and from autonomous agent action.

The classic Conversation Studio surface documents drag-and-drop nodes, business logic and reusable Smart Skills for deterministic conversational workflows. It remains public but is not foregrounded in the current AI-agent navigation; no formal deprecation notice was found, so it is classified as legacy-coexisting rather than retired.

The retail page lists product discovery and comparison, recommendations, add-to-cart, discount application, payment completion, order tracking, delivery notifications and returns processing. It also describes a managed implementation process of scope, conversation design, development, testing, staged rollout and continuous improvement. System writes remain conditioned on connected merchant systems and configured policy.

The current Agent Analytics product covers real-time dashboards, funnels, sentiment, agent efficacy and SOP-compliance analysis. Its generated responses and recommendations assist human operations and do not by themselves establish autonomous system changes.

Official documentation describes role-based access for building, editing, publishing and administration. It supports platform governance, but does not establish granular per-tool least-privilege scopes or a human approval gate before every sensitive business action.

The classic Bot QA documentation describes API-triggered regression testing for configured bots. It supports a partial evaluation score, but is not public evidence of a current generative-agent benchmark suite, hallucination scoring, model-version governance or trace inspection.

Current terms identify Jio Haptik Technologies Limited, CIN U72900GJ2013PLC107560, as the company providing the platform under the Interakt name. This makes Interakt a product or brand of the Haptik legal entity in the retained legal evidence, not a separately established subsidiary.

Haptik advertises technology and channel partnerships, REST and API access across chat, voice and CPaaS and enterprise distribution across 100+ countries, with focus in India, the Middle East, Southeast Asia and the United States. The page supports an active partner motion but does not establish a Shiprocket relationship.

A Haptik article mentions Shiprocket only as an example of a logistics platform that production-grade ecommerce Voice AI may need to connect with. It does not claim an existing connector, partnership, referral relationship, investment or joint deployment.

Haptik announced the 2019 acquisition of Buzzo.ai for conversational and voice commerce. The acquired search and recommendation capability has historical lineage into later commerce products, but Buzzo is not presented as a current standalone SKU.

The current WooCommerce integration supports automated WhatsApp alerts for COD confirmation, shipping updates, abandoned carts and discount offers; catalog sharing; campaigns; team inbox; and chat analytics. These are configured Interakt workflows tied to WooCommerce, not proof of Haptik independently selecting couriers or authorizing merchant policy decisions.

The current signup surface displays an INR 3,000 AI-agent add-on, which conflicts with the USD 74.99 add-on on the pricing page and the separate INR 10,000 starting claim on Interakt's AI Employee page. Region, taxes and entitlement differences do not fully reconcile the three public presentations.

Interakt markets AI Employees starting at INR 10,000 and 22 Indian languages to India-oriented SMBs. The amount conflicts with the AI-agent add-on prices on its signup and pricing pages, and the language count is product-specific rather than a contradiction of core Haptik's 100+ language claim.

The live official sitemap enumerated 68 dedicated /resources/case-study/ URLs in the frozen corpus.

Haptik’s live customer-story hub exposes a current subset of named and anonymous success-story cards and links to dedicated case pages.

Vendor-hosted case page. Reports the deployment and normalized metrics for BankBazaar; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Blue Dart; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Bombay Sweet Shop; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Brother India Pvt Ltd; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for C-Square Info Solutions; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for CARS24; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for CASHe; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for CEAT; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Anonymous global consumer health brand; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Coverfox; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Dream11; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Embibe; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Equinox Hotel New York; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Eureka Forbes; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Fashion Factory; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Flo Mattress; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Furlenco; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Future Pay; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Godrej Advantis; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Government of India / MyGov; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Grofers; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Interakt (Jio Haptik product); source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Hathway; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for HDFC Life; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for HealthKart; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Hero Electric; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for House of Tours; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for HowToUse AbortionPill; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for IIFL; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for ITC Aashirvaad; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Jio Digital; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for JioMart; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Jio; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Jio Health Hub; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Junglee Games; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Kissht / Ring; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Kotak Life Insurance — WhatsApp Flows lead generation; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Kotak Life Insurance — policy purchase and support; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Dr Lal PathLabs; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Latercase; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Anonymous private life insurance provider; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Linden Lab / Second Life; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Max Life Insurance; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Mondelez India; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Mumbai Indians; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Mumbai Indians; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Netmeds; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Onsitego; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for OYO; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Pepperfry; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Phoenix Marketcity; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Pine Labs; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for PVR INOX; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Anonymous leading QSR chain in the UAE; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Jio Fiber; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for SleepyCat; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for StarHub; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Tally Solutions; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Tata CLiQ; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Tata Mutual Fund; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for The Times of India; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Tira; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Travelxp; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Upstox; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Varun Beverages; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Zoop — online food ordering; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Zoop — train food ordering; source is Haptik-owned and does not by itself qualify for proof grade A.

Vendor-hosted case page. Reports the deployment and normalized metrics for Zurich Insurance; source is Haptik-owned and does not by itself qualify for proof grade A.