Proof grade B
Drzya
Multiple WhatsApp abandoned-cart campaigns.
BProof grade
7Metrics retained
1Evidence records
QuickReply.aiVendor
Reported outcomes
Context and boundaries
Source trail
- Drzya abandoned-cart case
Vendor case for Drzya reports INR652 total spend, INR742,859 revenue and a 1,140x headline. It also discloses four campaign bases/outcomes: 254 recipients, 34 replies, 25 clicks and 18 orders; 39 deliveries, four replies/clicks and two orders; 118 recipients, six replies, ten clicks and one order; and 181 recipients, eleven replies, ten clicks and nine orders. The first campaign's reported 102,527% ROI lacks its spend/revenue inputs.
company · accessed 2026-07-13