RIntelligence
BProof grade
7Metrics retained
1Evidence records
QuickReply.aiVendor

Reported outcomes

652 INRTotal spendNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Total spend” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: Direct reported spend.
742859 INRTotal revenueNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Total revenue” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Attribution method is not disclosed.
1140 x reported ROIHeadline return multipleNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Headline return multiple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: INR742,859 / INR652 = 1,139.35x, rounded by vendor to 1,140x
18 orders from 254 recipients; 34 replies; 25 clicksCampaign one outcome tupleNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Campaign one outcome tuple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Campaign spend/revenue inputs for the separately reported 102,527% ROI are absent.
2 orders from 39 deliveries; 4 replies; 4 clicksCampaign two outcome tupleNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Campaign two outcome tuple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Audience, attribution and cost inputs are incomplete.
1 order from 118 recipients; 6 replies; 10 clicksCampaign three outcome tupleNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Campaign three outcome tuple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Attribution and cost inputs are absent.
9 orders from 181 recipients; 11 replies; 10 clicksCampaign four outcome tupleNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Campaign four outcome tuple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Attribution and cost inputs are absent.

Context and boundaries

Workflowmarketing_engagement_and_campaignsMultiple WhatsApp abandoned-cart campaigns.
Implementation?No campaign dates or common period are disclosed.
CaveatsThe total economics cannot be allocated to the four campaign snapshots.vendor_owned

Source trail

  1. Drzya abandoned-cart case

    Vendor case for Drzya reports INR652 total spend, INR742,859 revenue and a 1,140x headline. It also discloses four campaign bases/outcomes: 254 recipients, 34 replies, 25 clicks and 18 orders; 39 deliveries, four replies/clicks and two orders; 118 recipients, six replies, ten clicks and one order; and 181 recipients, eleven replies, ten clicks and nine orders. The first campaign's reported 102,527% ROI lacks its spend/revenue inputs.

    company · accessed 2026-07-13
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