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Index/case studies/quickreply meadbery

Proof grade B

Meadbery

Click-to-WhatsApp ads with conversational follow-up.

QuickReply.ai dossier →
BProof grade
8Metrics retained
1Evidence records
QuickReply.aiVendor

Reported outcomes

5280 leadsNew leads15 days · QuickReply.aiBaseline: The retained source reports “New leads” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: Lead counting and deduplication are absent.
947 chatsChats initiated15 days · QuickReply.aiBaseline: The retained source reports “Chats initiated” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: Chat definition and uniqueness are absent.
214 ordersOrders15 days · QuickReply.aiBaseline: The retained source reports “Orders” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Order attribution method is absent.
4831 INRMessaging cost15 days · QuickReply.aiBaseline: The retained source reports “Messaging cost” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: This excludes CTWA media spend.
357583 INRRevenue15 days · QuickReply.aiBaseline: The retained source reports “Revenue” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Attribution method is absent.
74 x reported ROIGross return multiple15 days · QuickReply.aiBaseline: The retained source reports “Gross return multiple” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: INR357,583 / INR4,831 = 74.02x, excluding media spend
41.8 percentFirst-message CTR15 days · QuickReply.aiBaseline: The retained source reports “First-message CTR” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Delivered-message and click counts are absent.
6.2 percentFirst-message conversion rate15 days · QuickReply.aiBaseline: The retained source reports “First-message conversion rate” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Conversion denominator is absent.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–sales_lead_and_conversational_automationClick-to-WhatsApp ads with conversational follow-up.
Implementation?15 days
CaveatsThe reported return is messaging-revenue efficiency, not full CTWA ROAS because ad spend is omitted.vendor_owned

Source trail

  1. Meadbery CTWA case

    Vendor case for Meadbery reports a 15-day Click-to-WhatsApp campaign with 5,280 new leads, 947 chats, 214 orders, INR4,831 messaging cost, INR357,583 revenue, 74x ROI, 41.80% first-message CTR and 6.20% conversion. It does not include the media-buying spend, so the return is not a full ad-spend ROAS.

    company · accessed 2026-07-13
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