Proof grade B
The Pillow Company
Broadcasts plus three-stage cart recovery.
BProof grade
7Metrics retained
1Evidence records
QuickReply.aiVendor
Reported outcomes
Context and boundaries
Source trail
- The Pillow Company cart-recovery case
Vendor case reports more than 5,000 broadcast recipients, 6.54% broadcast CTR, 2.77% broadcast conversion, INR13,857 AOV, 57.40% increase in net sales, 14% abandoned-cart CTR and 100% abandoned-cart conversion. Its headline calls the latter 100% cart recovery, but the body labels conversion and provides no cohort or formula.
company · accessed 2026-07-13